Planning for 2017? 7 Strategy Questions to Answer



Are you asking yourself the right questions as you plan for 2017?

Before you wind down for the holidays, make sure you answer these questions so you can hit the ground running in 2017.

  1. What is your “breakthrough experiment” for 2017?

If you aren’t innovating with new products, you’re dying. 88% of Fortune 500 companies have gone out of business over the past 50 years… unless you’re trying new things, you’re jeopardizing your future.

You need to try at least one new thing each year. Don’t expect it to be an automatic winner at the start – view your investment in something fresh as an experiment. You will learn how to make it into a success once you try it, measure the results, and correct course accordingly. [Read more…]

Niche Publishing & the Small Staff: 7 Tips For Success!



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Working with a small staff isn’t always a cake walk. Here are 7 tips to help manage your tiny team.

Anyone who has ever participated on a sports team or a group school project can relate: Some on the team have a different version of what the timeline and objectives are supposed to be, one or two people do all the work, there’s always one flake……

And it’s also very human to get really frustrated with your co-workers once in awhile.

Niche publishers often operate with a small team of employees. These are people with different personalities/goals/working styles, all in one little group, dependent upon each other. Plus they have to work as a fine-tuned machine to get your magazine out on deadline! [Read more…]

Niche Media Management Secrets: Take that Call!!



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This smart niche publisher took that crazy call and tapped into a great new, revenue-generating idea for her business!

If you’ve been in business for a while, invariably you will get calls from random salespeople pitching some crazy, new ideas to help you. You heave a big sigh, roll your eyes and get off the phone instantly. Or you don’t even take the call. Every time.

Instead, I think you should take that crazy call, and I’ll tell you why.

I will never forget my experience working for a manager who always took that call. At first, I thought she was totally wasting her time. Yet even if the idea didn’t work for our organization, she sometimes found some nugget of inspiration that led us to an improved way of doing things. I ended up admiring her openness and willingness to listen to new ideas.

Here are 6 great reasons to take that call: [Read more…]