Use Evergreen Content to Drive Revenue



Increase traffic and revenue with evergreen content!

How much of your content is related to current events? How much is timeless?

The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.

Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.

Three Ways Evergreen Content Drives Traffic [Read more…]

Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

[Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

Better Ad Sales Role-Play: Ryan’s Top 5 Tips!



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Super sales coach Ryan Dohrn shares his top 5 tips on ad sales role-play.

Just imagine if a top athlete never practiced. Would he or she be as successful? Probably not. So it always surprises me to learn that so many ad sales reps that never, ever role-play in an effort to improve. Every salesperson needs regular role play sessions and trainings to be successful.

Here are my top 5 tips to improve your role-playing practice: [Read more…]

The 7 Commandments of Monetizing Your Subscriber Base



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Follow Prime Publishing’s lead and start reaping revenue rewards from your subscriber base. It’s easier than you think!

Despite innovation in other forms of online advertising, email remains the most powerful tool for generating ad revenue. With the near-global adoption of personal mobile devices, combined with the fact that users are checking their phones as much as 150 times a day, email remains the heavyweight champion of digital advertising. However, email is very often the most poorly executed means of monetizing one’s audience. There are pitfalls to simply increasing the ad-to-content ratio: subscriber fatigue, deliverability issues and user attrition. But there are big rewards for those that get it right.

For example, Prime Publishing, a women’s lifestyle publisher that reaches more than 7.2 million subscribers, wanted to increase newsletter ad revenue, but had serious concerns regarding subscriber attrition. All of these subscribers receive daily newsletters about cooking and crafting tied into 28 different websites that attract over 20 million page views per week. They were also worried that increased ad volume might impact the deliverability of their newsletters and the reader relationship.

The challenge for Prime Publishing was to achieve their revenue goals without sacrificing the extreme care they had historically shown their user base. By following the guidelines laid out below, Prime Publishing found that they were able to enjoy a sizeable — and entirely new — stream of revenue, without impacting their users in any negative way at all. [Read more…]

Brave New World of M&A: An Interview with A.I.’s Don Pazour



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CEO Don Pazour shares his insights on navigating Mergers and Acquisitions.

It’s a new world in Mergers & Acquisitions. What are some of the best ways to aggregate great content and audiences and and drive growth from complementary business models? Are earnouts a bad idea? And what do all the changes mean for sellers?

Don Pazour, President and CEO of Access Intelligence, has sat at all sides of the table in over 150 mergers & acquisitions. Whether you’re looking to expand or sell, Don knows the framework to navigate the new M&A landscape. [Read more…]

Media Companies Innovate…and Fast!



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Media companies are innovating here, there and everywhere!

Media companies are introducing new ideas and innovations at lightening speed. Here’s the latest news round-up for niche publishers:

Instagram stats are pretty darn compelling.
“According to a study from RBC Capital Markets and Ad Age, marketers are looking to move more advertising dollars toward social media marketing, and Instagram is getting the bulk of attention. Seventy-two percent of marketers surveyed said they want to increase their ad dollar allocation for Instagram in 2016.” From Skyword: Which social media marketing platforms generate the most ad revenue? [Read more…]

Savvy Selling Tips from the Magazine Ad Sales Experts



In ad sales, you are always looking for something to keep you inspired and focused. Here are 3 great bits of timeless advice from our niche publishing experts to kick-off your magazine ad-selling week:

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Publisher Geoff Hird on finding your audience-centric mojo:
“Our experience is that advertisers are always keen to meet, or make time on the phone, if you have something ‘of value’ to share with them – and audience demographic data that fits their potential customer profile is a door opener like no other.  [Read more…]

Active NorCal Charges Ahead with Integrated Sales



Each month we highlight an outstanding niche magazine. This month’s pick: Active NorCal. This new niche magazine is growing by leaps and bounds, fueled by their fully integrated sales approach. Here’s all the details from Publisher Zach O’Brien:

Active NorCal, Northern California’s sport, fitness and outdoor magazine, released its first issue in January of 2014. The publication celebrates fun and healthy lifestyles while embracing the beautiful Northern California outdoors. Written for and distributed around five counties in California’s North Valley, Active NorCal has found success bringing local communities together through shared passions and hobbies. Active NorCal Cover

Rounding out its second year, the magazine’s revenues have more than doubled–growth that can be attributed to an integrated sales approach.

[Read more…]

Louisiana Publishing Lures Anglers & Hunters Alike



Print is not dead for Louisiana Publishing, the largest fishing and hunting publisher in the southeastern United States, with its flagship brand’s recent issue reaching 332 pages. The publisher offers timely news and features in 4 monthly print, digital magazines and websites:  Lcurrent_cover_smallouisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman and South Carolina Sportsman. The company also hosts the largest hunting and fishing show in Louisiana, “The Louisiana Sportsman Show and Festival” which has seen double digit growth in the last five years, and publishes Boats, Bikes and RV’s (BBRV.com), an online meeting place for buyers and sellers.  In late 2014, the company launched its newest division, SPORTSMAN apparel.

How does Louisiana Publishing manage its business efficiently?  [Read more…]