An interview with Andy Crestodina: How to make friends, rank high and get famous online!



As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and digital revenues. So what’s the key to amazing social media, PR and SEO?

Andy Crestodina breaks down social, PR, and SEO for niche magazines!

We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and more traffic. Few niche publishers have the expertise and resources….but this is how you separate yourself from the competition.

Niche Media HQ: People, relationships, networking. Is it just good business or can it be revenue-generating? Can you share some real-world successes? 

Andy: “It is good business. And it’s fun. But it’s also an important piece in the puzzle for generating demand. I’ll break it down. [Read more…]

Niche Media Trends for 2017



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Looking for niche media trends for 2017? Read on!

Remember when choosing the right distribution platforms for your magazine was the big dilemma?

Now niche magazines have transformed into niche media companies with audience. Serious, devoted audience. (And big general media so wishes they had it.)

And there’s data. Lots of it. And don’t forget it’s not just print or digital, but live events, educational products, custom publishing and more. All kinds of revenue streams to manage now.

The good news is there will be plenty of niched-out revenue opportunities for publishers in 2017: [Read more…]

Native, Custom, Relevance and More: An Interview with Krystle Kopacz



It’s a brave new world in content creation! Facebook and Google wield enormous power. The swift increases in mobile and social consumption have become a game-changer. Is it possible your niche media business is missing out on new revenue opportunities? We recently interviewed digital revenue genius Krystle Kopacz on the challenges of maintaining profit margins all while diving into new content creation models:

Digital revenue expert Krystle Kopacz shares her insights on publishing revenue opportunities.

NMHQ: Is native advertising a buzzword or a cure-all? Are there mistakes you see being made out there that niche publishers should avoid? [Read more…]

3 Ways to Be a Social Media Ad Sales Superstar



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Ryan Dohrn gives us 3 social media tips that can lead to increased sales.

It is all too easy for an ad sales rep to say that they understand social media marketing because they post daily on Facebook.

How can you grow to social media superstar status? You must learn and totally embrace engagement to expand your ad sales revenue opportunities.

Here are 3 easy ways to increase engagement:

1. Sales Rep’s Personal Engagement: Posting on your magazine’s Facebook page is not enough. Every ad sales rep should be creating their own personal “brand.” For starters, they should be frequently blogging on their own blog, offering expert market information their advertisers are searching for. They should also be regularly reading their advertisers’ FB pages, blogs, sharing, re-posting, commenting on industry LinkedIn groups, etc. [Read more…]