Is careful examining and monitoring a magazine’s financial operation the FUN part of publishing? Probably not—at least for most of us.
Financial expert Jim Zielinski consults with niche media companies, large and small, about the best way to understand their financials.
Once you see what effective reporting of your numbers can do for your media company, you’ll see your business in a whole new light. On a product-by-product basis or overall, taking a deep dive into the numbers can tell you where to invest, where to cut, and where to allocate resources.
We asked Jim to give us some pointers on steering your media business in the right direction:
Niche Media HQ: Why do you think some niche magazine publishers find it hard to know exactly what their financials say? What are 3 steps they can take today to understand their financials better? [Read more…]