Sound, lighting, editing, oh my! Now more than ever, you can create video content in a cost-effective and compelling way.
Here’s the facts:
- Online video audiences are on the rise and are expected to at least double to 1.5 billion people.
- Video content is more likely to be watched and shared than most other kinds of content. (92% of mobile video consumers share videos with others.)
- Including video on a landing page can increase conversion rates by 80%.
So if your video efforts so far have been the occasional “how-to” or promotional video, you are missing out on a BIG opportunity to get your brand messaging and story out to your niche readers and even larger audiences.
But–and this is important– video is not just a nifty marketing tool. You need to develop a video strategy and monetize it. [Read more…]