Destination Publications Flies Away to Sunnier Cash Flow with A/R Outsourcing

Destination Publications

Accounts Receivable outsourcing helped Destination Publications focus on what they love: getting YOU on a sandy beach!

Picture yourself going on vacation to visit sun and sandy beaches. As you board the airplane you’re handed a magazine entirely about your destination. You spend your flight flipping though the pages, dreaming about the culture, history, activities, and local hot spots that you will soon be exploring. Savor this lovely thought for a moment.  Now ask yourself, “How did this magazine get here just for MY trip?”

The answer is Destination Publications! They publish destination-specific magazines for St. Maarten, the U.S. Virgin Islands, and other exotic locales. Vacationers love the magazine for the timely information, and advertisers love it for the captive audience with lots of disposable income to use when they land. Together that makes for a very happy publisher!

Destination Publications faced one major hurdle, though – one that’s faced in one way or another by any publishing company: How could they collect payments from advertisers without pulling sales reps off the job?

Twelve years ago Destination Publications solved this dilemma when they made the choice to hire out their invoicing and collections to Media Receivable Management, a company specializing in media industry collections, [Read more…]

Want More Magazine Revenue? Take GSN Magazine’s Lead and Don’t Use Your SALES Staff to Collect!

ID-100180336It’s an exciting time of year for niche magazines! Right now, ad sales teams are diving into selling complete ad programs for the coming year, making deals and signing contracts left and right, filling up ad pages like crazy. That’s great, right?

You know what’s better? That two or three months from now, instead of prospecting and making more sales, those sales teams will be calling clients to collect overdue accounts…the same clients they have to try to sell to next year. Wait, did I say this was better? Worse, I meant much, much worse!

Why? Your sales people aren’t accounts receivable management experts, so it’s hard for them to get tough with your key overdue clients without hurting sales chances, and the time they should spend making new money is spent collecting old money. All this adds up to a BIG dam in your magazine’s revenue stream!

[Read more…]