Niche-worthy News: 2017 Media Trends, Tips and More!



Where is niche publishing headed next? Read on.

Who’s in, who’s not, and what happens now? No, we’re not talking about the new administration, we’re talking about where magazine publishing is headed. Here’s the latest news on the niche media industry, read on:

Media trends in 2017
Facebook, Google, Niche and much in between. From MediaPost: How the media landscape will change in 2017

2017 Industry assessment
We happen to think successful niche publishers today are creating better products than ever before. From MinOnline: Make magazines great again by Samir Husni [Read more…]

Mobile Ads: You Need a Sensory Marketing Strategy!



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Do you have a sensory marketing strategy in place for your mobile advertising? Here’s some areas to consider.

Have you created a sensory marketing strategy for your mobile advertising? We always talk about the reader experience–enhancing your readers’ sensory experience can take your digital advertising to a whole new level.

You need to set goals first to determine what you want to accomplish with your sensory strategy. Should it be fun? What about the element of surprise? Determine what combination will work best for your niche audience.

Here are 4 areas to consider when developing a sensory marketing strategy for mobile advertising: [Read more…]

Use an Integrated Media Plan to Help Your Advertisers Expand Their Reach



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No more selling ads. It’s about selling an integrated media plan customized to your advertiser.

When I started out in advertising sales, I sold ads.

I sold ads very simply—my advertisers wanted to reach the audience who picks up my print magazine, and I sold them that ad. I spent hours talking about the demographics of the print reader. Once the prospect bought an ad, we talked about their creative, and wham, they were published in my publication.

I don’t sell ads anymore. You shouldn’t either.

Media sales is no longer about a “one-off ad.” The main difference in selling in today’s climate is that you never know how readers will access your magazine. Today’s consumers are more mobile than ever. They are reading magazines, but they could be accessing them in print, online, through a blog, or fan page—and on multiple devices.

The key is to help your advertisers understand why an integrated marketing plan is vital to their business success. How do you do that? You tell them you can customize highly-integrated media packages to ensure your advertisers are everywhere their readers are. [Read more…]

Improve ROI with Mobile Marketing



Mobile Marketing has grabbed the spotlight. Not convinced? How does jumping on the mobile marketing bandwagon improve your profits?  Facebook‘s Mark Zuckerberg knows how. Check out their latest remarkable  Jan 2013 stats.

And here’s more numbers to chew on:

  • The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones. (Source: eMarketer, 2013)
  • Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistance at 17%, price comparison at 14%, and daily deals at 13%. (Source: AdMedia Partners, 2013)
  • Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. (Source: Flurry, 2013)
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Expand your audience with mobile marketing strategies that work.

Maybe you have already determined that you need to make sure mobile marketing fits within the overall business strategy for your niche publication. From apps to mobile only content to mobile ads, it is important to understand how mobile can translate into long-term sales success. Regan Fletcher, VP of Business Development at News360  and one of our esteemed Niche Digital Conference speakers in 2012, has consulted with niche publishers about their mobile marketing strategies–how to create one from scratch, why their existing strategy is not working, how to improve ROI, etc.

“First and foremost, think about a more significant percentage of mobile’s contribution to your overall revenue,” he advises. “The key paths to free monetization are by creating mobile ads and apps. You can and should offer subscription incentives, sponsorships, segment and event apps.” And once your mobile marketing program is a well, fine-tuned machine, make sure you spend some time promoting those cool new apps.

Addition: to see how important mobile apps can be in monetizing your magazine, consider the case of The Magazine (that really is its name!) – 25,000 subscribers, authors are paid, and no advertising, but it still turns a profit just off of the $1.99 app store download for each issue!

How has YOUR niche magazine learned to get the most bang for buck with mobile marketing programs?  Tell us and the niche magazine world on Facebook or Twitter.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

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