Overheard at conferences:
“We should do more, we know we should, but we just don’t have time.”
“We don’t have a good idea about what’s working.”
“Our audience doesn’t engage much on social media.”
Before you try to convince yourself your audience engagement level is just fine where it is, the stats: MPA releases benchmark social media study
Niche magazine publishers are always in the business of engaging their audience, whether it’s print, online, webinars, videos, events…the brand expansion list keeps growing. So how do small-to-medium publishers craft a cohesive social media plan that increases engagement–while not becoming a giant time-suck from their staff who also has to do so many other things?
Here are 6 rules of engagement to consider when amping up your social media plan: [Read more…]