Do you know “the heart and mind share” you have with your niche audience? What the heck is that, you say?
We interviewed Geoff Hird, Publisher of Westwick-Farrow Media, a while back about the publishing trend of shifting from an ad-focused sales strategy to one that’s audience-centric. His sales teams have seen big success since making the change from slogging along in the traditional ad sales way to soaring to new heights with a laser focus on all things audience.
So where do you start? [Read more…]