Niche Talk Video: Publisher Cathy Zion



Publisher Cathy Zion talks about the challenges in 2017.

Re-imagine, re-purpose, re-package, re-invent. Not so easy, right?

Yet pretty much all niche media companies are doing it.

What’s the best way to re-imagine your traditional print format in the digital age? What are the best changes to make for your niche audience? And how does all this affect the bottom line? [Read more…]

Publishing Insights from the Niche CEO Summit in Nashville



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Niche publishers learned plenty at the CEO Summit about finding new revenue streams. Here are some of the insights.

Niche publishers from around the country met in Nashville a couple of weeks ago at the Niche CEO Summit to get inspired, hear about new innovations, network and learn from their peers. It’s always a good sign when the sessions would end and the conversations kept on going. No one wanted to leave. We call that a great success!

Here are some of insights from the Roundtable discussions: [Read more…]

M&A Straight Talk with FON’s Phil Binkow



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M&A expert Phil Binkow shares some quick insights into successfully navigating the process.

Do you think about maybe selling your media company some day? Since the very beginning, during that late-nigh start-up phase, you’ve been actively building value in your company. But realizing the maximum value from the sale of your media business can make you fraught with doubt and uncertainty.

So what is the best strategy for a successful sale at the best price?  It’s early preparation. [Read more…]

Way, Way Beyond Ads: How Publishers Can Boost Audience and Revenues!



Niche publishers give their devoted readers the content they need, which in turn builds a strong audience and increases the opportunities for ad revenue. We consulted Krystle Kopacz, COO of the National Journal Group of Atlantic Media (and an upcoming speaker at the Niche CEO Summit) about her insights into finding the balance between creating and selling strategic advertiser programs all while building deep loyalty from niche audiences through super-creative editorial products. [Read more…]

The 5 Year Strategic Plan is Dead!



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Register today and save $300!

Most niche publishing CEOs want to learn (and need to know) what’s cutting edge, what’s working well, what’s not, make meaningful peer connections and do it all very quickly.

Our Solution: The Fall Niche CEO Summit

The days of the 5 year strategic plan are long gone. To succeed in the niche media world, you need consistent and frequent checkpoints on your strategy as your business evolves (if not a full reinvention every 6 months!).

So get out of your office and come share ideas and strategies with other media company CEOs! The Niche CEO Summit provides niche media head honchos with a focused learning and networking opportunity for you to network, share strategies and develop plans to take your media company to the next level. [Read more…]

The New Magic Marketing Tool: Introduce Your Archives to New Readers!



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Want to increase readership and create new revenue streams? Roll out your archives online!

If you have been in the publishing biz for awhile, you have tons of great content–probably going back years, maybe decades. Maximize this magical audience development tool!

We recently sat in on a dynamic roundtable of niche publishing CEOs at the Niche CEO Summit in San Diego and had to share the takeaways. One big discussion centered on the success niche magazine publishers are finding by releasing their old content online. Some publishers said they offer their archive content for free, which is often “new” to their web traffic, and then they allow access to current content as a paid subscription.

Think about creative ways you could also monetize your archives online: [Read more…]

Niche Media CEO’s Share Their Top Tips



As a niche publisher you are up to your ears in daily stuff that must get done yesterday. At the same time you also have to be constantly looking for ways to improve your business and your puzzler is getting sore.

So let’s go to the smart guys and get some good advice…

Eric ShanfeltTrends in mobile-optimization- Eric Shanfelt, Founder and CEO of the Local Marketing Institute and former Senior VP of eMedia at HarperCollins shares why a mobile strategy is so important for niche publishers: “Think mobile first. If it works for mobile, it will work for full-size laptops/desktops, but it doesn’t work the other way around. Forget about all the buzzwords and chic trends and focus on making your emails and website work great on mobile devices. Another reason to think mobile first is that it makes you prioritize. Many publishing websites are a cluttered mess, but when you optimize for mobile, it forces you to prioritize the most important elements for your readers and for your business model.” [Read more…]

Don’t Miss the 2016 Niche CEO Summit!



To succeed in the niche media world, you need to get out of your office and share ideas and strategies with other media company CEOs. The Niche CEO Summit provides niche media head honchos with just that –  a focused learning and networking opportunity for CEOs of niche media companies to network, share strategies and develop plans to take their  media companies to the next level.

50% of the sessions are peer-to-peer roundtable discussion segmented by B2B,B2C, size, and topic. The other 50% of the sessions are facilitated by our Fab 4″ keynote speakers. You can’t help but walk away with new, innovative ideas that work for YOUR media company!

We limit attendance to just 50 qualified CEOs for the best peer-to-peer learning experience. Plus, it all takes place February 22-23 at the amazing Andaz Hotel in San Diego’s historic Gaslamp District!. What’s not to love?

So join us for this totally niched-out CEO event. Our “Fab 4” media experts will cover key areas of greatest interest and concern for Niche CEOs:

1. People, Passion and Profit: Creating The Company Culture of Your Dreams

2. Custom Publishing is the Future for Niche Publishers!

3. Niche Mergers & Acquisitions: This Isn’t Your Mom’s M&A!

4. Online Conversion Magic!

5. Finally, and probably most important, you’ll get your chance to ask our Fab 4 Niche CEOs your hardest management and strategy questions during Fab 4 Reunion Q&A

Don’t miss your chance – register today and save $200 as a Super Early Bird! [Read more…]

Niche Media: Looking forward to 2016!



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The new year brings new ideas and revenue-generating strategies. It’s the perfect time to experiment!

We’ve had an amazing year. I hope you had a great one too! The quiet time around the holidays is a perfect opportunity to reflect on all the awesome stuff you did this year and plan something new for next year. It’s about getting your publishing house in order so you have the time to experiment.

At Niche Media HQ this year we started a new podcast, Events: What Wakes You Up at 3:00 am?, created our first ad sales infographic (stay tuned for more), changed up our Niche Media Conference format with more roundtables, and fine-tuned our second Niche EventFest! We also moved the Niche CEO Summit west, coming soon in February in San Diego. Whew! And we’re only getting started. [Read more…]

Takeaways from the Niche CEO Summit: Create a Company Culture that Makes Real Dollars and Sense!



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CEO Bryan Welch shares his insights on creating company culture that’s fun AND profitable!

How do you create a fun culture of dedicated, engaged employees who care about your readers? How do you do that AND create and grow successful, revenue-generating products at the same time? Here are some of Bryan’s takeaways from the recent Niche CEO Summit:

[Read more…]