The digital media world is abuzz about Apple’s introduction of ad-blocking capability on their mobile devices. You may get some questions about it from your advertising clients.
Here’s some of the mixed reactions out there:
From WSJ: (negative)
Apple’s Ad-Blocking Is Potential Nightmare for Publishers
From NPR: (informative)
With Ad Blocking on the Rise, What Happens to Online Publishers?
From AdAge: (Oh no!)
So BEFORE we jump to doom and gloom, we thought we’d consult Ryan Dohrn, an ad sales expert who has worked extensively with niche publishers. We asked him what the Apple ad-blocking hoopla really means for digital media ad sales: