The Niche Media 3-Ring: Or How I Learned to Stop Worrying and Love Publishing



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New Niche Media Prez Bekah Darksmith shares her insights….and yes, more to be revealed.

Coming back from last week’s Niche Digital Conference and having spent 3 amazing days in the company of some of the most talented and engaged entrepreneurs in media, I’ve been thinking a lot about why I love and remain committed to publishing.

I say it often, one of many turns of phrase I over-use (along with “worker bee”, “lone wolf”, “fair enough”, “tell me everything”, “more will be revealed”, and a whole host of other weird Bekah-isms for which I’m roundly mocked by Team Niche):

Publishing is not for the faint of heart. [Read more…]

Best of the Best: The 2016 Digital Nichee Award Winners!



Drum roll, please! The 2016 Digital Nichee Awards Party was a great way to unwind after the Niche Digital Conference in Denver last week. This super fun event recognizes the creative digital products of the very best niche media companies.   6des7f1wrki5hiv6m7ow_digital-nichee-2016

And this year we significantly expanded the categories so more of your digital excellence could shine!  Our entries did not disappoint. The judges were so impressed by the level of ingenuity and innovation. Maybe it’s because niche media has more room to experiment than the big guys? In any event, here are 2016’s well-deserved award winners: [Read more…]

Niche Digital Media: Trends to Watch!



As a niche magazine publisher, you often wear many, many hats. Keeping on top of everything at the company can be a constant challenge and probably sucks up most of your time. You know you need more time to continually be checking on the pulse of the ever-evolving media landscape if you want to grow the business.

So we recently tapped into our niche brain trust on which digital media trends to watch and more specifically–what they think digital publishers should be doing now.

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Jay Acunzo, keynote and VP of Platform at NextView Ventures:

 It’s worth following publishers and media companies like The Information, Gimlet Media, and Mixergy. All three are wildly different in size, scope and topical focus, but all three (and many others) are testing out paid membership — and it really is “membership” and not the more traditional idea of “subscription.” [Read more…]

Social Media Marketing: Searching for Stardust!



The Social Media Examiner surveyed 5,086 marketers in order to publishID-100249662 their annual Social Media Marketing Industry Report. It’s loaded with stats, graphs and insights. But just in case you don’t have time to read the 57-page report, here’s a summary for niche magazine publishers:    [Read more…]

Social Media Insights: An interview with Carla Johnson



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Social media insight from marketing strategist Carla Johnson.

Ok, as a niche publisher you probably don’t have the budget to become a sponsored pokestop. But you know you need to focus on your social media content strategy and brand storytelling more often. So throughout your work week, in between deadlines and vendor meetings, you might send a couple of random tweets, generate some unrelated posts on Facebook, and round it all out by posting the office cat to Instagram.

Too often the social media plan sounds good but the execution is pretty much hit and miss.

How do you develop a robust strategy that will strengthen your social brand?  We consulted Carla Johnson, a marketing and customer experience strategist, author and speaker, about how to create solid messaging that will reinforce the key action you want your followers to take: [Read more…]

Not Your Grandma’s Digital Marketing: Email Targeting That Works!



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We’ve collected the bright ideas of niche email marketing visionaries for you!

Burning Digital Marketing Question of the Day: What are the most effective ways to drive traffic, customers, and revenues?

Do you still think email is so old-school and only a hopeless combat against everyone’s totally jammed in-box? Guess again. The right email messaging targeted to the right segments of your niche can increase campaign response tenfold! How? By focusing on what matters most — compelling design, relevant content, and clear calls-to-action. [Read more…]

Sponsored Content Programs + YOUR Magazine Readers = Sales Success!



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Publishing sales expert Ryan Dohrn shares his insights on the future of advertiser-sponsored content programs.

Are advertisers not all that excited lately about buying ads? Are you spending a lot of time trying to convince them of the ROI? That’s unfortunate, because there is a HUGE advertising opportunity they are missing out on: advertiser-sponsored content for YOUR hyper-targeted, super-niched audience.

We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital: [Read more…]

The Stats Don’t Lie! Monetizing Video with Publisher Tim Hermes



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Fear not! Niche publishing expert Tim Hermes gives us a solid road map to monetizing video.

Video is the #1 consumed media online. Have you fully embraced a video strategy, or does video feel outside your current staffing capabilities? We checked in with niche publisher Tim Hermes on how to best develop a solid video strategy that generates revenue.

NMHQ: Why should niche publishers have a video strategy? Can you give us some real-world examples of how it can increase readership and revenue? [Read more…]

Hey Advertisers–It’s Not Print vs Digital, it’s Print AND Digital!



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It’s not an either-or advertising choice: Give your clients the best of print AND digital!

As a magazine ad sales professional, do you encounter prospects that only want to devote their ad dollars to digital? We know it’s not an either-or ad buy these days, it’s the full, integrated package! So here’s some handy links with stats and survey results (from the digital realm) on why print still matters. Start sharing with your prospects and clients this week: [Read more…]

Leverage Digital and Social to the Max! An interview with Storm Mountain’s Brad Fayfield



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Brad Fayfield knows how to leverage digital and social with print to increase revenues. He shares his insights.

It’s a brave new magazine media world and ch-ch-ch-ch-change is all around us. It’s a perfect time to be niche!!

The radical shifts happening today present HUGE opportunities for niche publishers. So how can you best pair your print and digital together to heighten impact and maximize revenues from your content? Brad Fayfield and Storm Mountain Media have very successfully leveraged their digital and social to reach more audience and generate much more advertising revenue. We recently checked in with him to learn more: [Read more…]