Publisher Events: How to Add Value to Your Sponsorships



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Boost the value of your sponsorships with these tips from the experts.

Events can bring in a whole new revenue stream to niche publishers–if done right. Securing sponsorship dollars is key. But demonstrating the unique value of your events to sponsors is a never-ending challenge, right? And trying to convince sponsors about a new event isn’t easy either.

We checked in with some of our experts to get their insight on some of the key drivers of profitable sponsorships and the best ways for publishers to deliver value. [Read more…]

Take Your Niche Event Sponsorships to the Next Level



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Christopher Ware gives us his insights on niche event sponsorships.

Niche EVENTS have become the new revenue-generating darling of the niche magazine world. Our audience tells us that about 80% of niche publishers are creating or partnering in revenue-generating events now more than ever—and they want to learn more and better ways of doing it.

We asked Christopher Ware, VP of Business Development for NAIOP, for some insights on creating niche event sponsorship opportunities. Chris and his organization have put on hundreds of events and attended hundreds more.

Niche Media HQ: What is important to know when evaluating sponsorship opportunities? [Read more…]