“We don’t have the budget for that.”
“Management is skeptical about the ROI.”
“We want to focus ALL our advertising dollars on just…..”
Any of these sound familiar? It’s great when advertisers are committed to print or excited about the possibilities of digital. But sometimes, even now, you need to prove to your clients how “either-or” thinking can actually hurt their marketing efforts.
What are the secrets to having successful integrated product conversations? It’s important to remember that you are having a meaningful exchange with your clients. It’s not about you trying to convince them how great your magazine is. It is about a constructive dialogue on how the right combination of your print and digital products will help them maximize their impact (and results) with your niche audience.
Here are 5 tips from our NASBT (Niche Ad Sales Brain Trust) on having a better integrated product conversation: [Read more…]