Sponsored Content Programs + YOUR Magazine Readers = Sales Success!


Publishing sales expert Ryan Dohrn shares his insights on the future of advertiser-sponsored content programs.

Are advertisers not all that excited lately about buying ads? Are you spending a lot of time trying to convince them of the ROI? That’s unfortunate, because there is a HUGE advertising opportunity they are missing out on: advertiser-sponsored content for YOUR hyper-targeted, super-niched audience.

We recently interviewed Ryan Dohrn, Founder and CEO of 360 Ad Sales, on ways publishers can help their advertisers position themselves through compelling content in both print and digital: [Read more…]

Publishing Management: The New Mindset Shift with Advertisers

You know readers and advertisers are the backbone of your publication. Give readers the content they need, which in turn builds a strong, devoted audience. But you also have to give your advertisers meaningful and measurable access to that audience. What do you do when it seems like the needs of your readers and advertisers are at odds? [Read more…]

Can Outsourcing Work for Magazine Ad Sales?


Need some ad sales wisdom or inspiration? Send us your ad sales questions!

Last week Ad Sales veteran Carl gave us some insights on what’s changed and what’s important to focus on now in niche magazine ad sales in Ask Carl

Then we heard from Barbara Shepherd, Circulation Director at Creative Age Publications, Inc.

“Here’s a question for you, even though ad sales is not my personal specialty: Do you see the outsourcing trend which is affecting other media company functions affecting ad sales?”

So we thought it would be interesting to have one of our experts on outsourcing, Mike Obert, answer Barbara’s question:

Hi Barbara, great question.  The short answer is definitely yes, process outsourcing can and is being used successfully for Ad Sales.  The question, however, cannot be answered with one blanket statement and the success of the project is affected by various circumstances.   [Read more…]