Video Ads: The New Native in Niche Magazine Publishing!



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Imagine that. This reader just watched a native video ad…..and liked it!

You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native?

Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native ad. The marriage of native advertising with video is a match made in heaven. [Read more…]

Stop Dealing with the Jerk Advertisers! (And Sell More Ads!!!)



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Stop the madness! Sell more ads by ditching bad apples.

I’m going to tell you something that will blow your mind:  If you want to sell more advertising and sponsorships, you’ve got to drop 4 or 5 advertisers.

I know it doesn’t seem to make much sense.  Hey, times are tough you want to get every last advertising crumb you can.  Right?  Wrong!!

My experience is there are 4 or 5 advertisers you deal with that drain all your time and energy. [Read more…]