Video Ads: The New Native in Niche Magazine Publishing!


Imagine that. This reader just watched a native video ad…..and liked it!

You’re a niche publisher with a dynamic digital edition. Are you looking for good ways to increase online ad revenues? Have you considered the new native?

Your online readers have a choice. They click on the play button. They are instantly entertained, informed… and they might actually be enjoying a native ad. The marriage of native advertising with video is a match made in heaven. [Read more…]

Stop Dealing with the Jerk Advertisers! (And Sell More Ads!!!)


Stop the madness! Sell more ads by ditching bad apples.

I’m going to tell you something that will blow your mind:  If you want to sell more advertising and sponsorships, you’ve got to drop 4 or 5 advertisers.

I know it doesn’t seem to make much sense.  Hey, times are tough you want to get every last advertising crumb you can.  Right?  Wrong!!

My experience is there are 4 or 5 advertisers you deal with that drain all your time and energy. [Read more…]