You’ve got your finely-tuned niche magazine machine running smoothly with editorial, production, ad sales, and social media staff in line. Now open the custom publishing floodgate and watch the revenue roll in!
We recently caught up with Todd Matherne, CEO of Renaissance Publishing. He has diversified his company during the past 5 years and now custom publishing represents over 25% of the company’s revenue.
His New Orleans Magazine and 5 other lifestyle titles are growing like crazy—they’ve even added a business monthly title, Biz New Orleans to the mix. But it’s really the custom titles—being the official publisher of the New Orleans Saints, Port of New Orleans and many other diverse clients that are driving business up. Todd gives it to us straight up:
NMHQ: Can you give us some key indicators for determining a custom publishing opportunity in the first place? [Read more…]