Custom Publishing Opportunities: An Interview with Renaissance’s CEO Todd Matherne



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Don’t miss out! CEO Todd Matherne talks about custom publishing opportunities that drive revenues up, up and away!

You’ve got your finely-tuned niche magazine machine running smoothly with editorial, production, ad sales, and social media staff in line. Now open the custom publishing floodgate and watch the revenue roll in!

We recently caught up with Todd Matherne, CEO of Renaissance Publishing. He has diversified his company during the past 5 years and now custom publishing represents over 25% of the company’s revenue.

His New Orleans Magazine and 5 other lifestyle titles are growing like crazy—they’ve even added a business monthly title, Biz New Orleans to the mix. But it’s really the custom titles—being the official publisher of the New Orleans Saints, Port of New Orleans and many other diverse clients that are driving business up. Todd gives it to us straight up:

NMHQ:  Can you give us some key indicators for determining a custom publishing opportunity in the first place? [Read more…]

B2C Magazine Insights: MPA Report Reveals New B2C Stats



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MPA releases new, intriguing stats on consumer demand for magazines.

The Association of Magazine Media (MPA) has recently introduced their new  Magazine Media 360° report. It is an attempt to gauge the effectiveness of consumer magazine media, measured and communicated by its cross-platform, consumer demand.

This new measurement of “Magazine Media Vitality” better captures the consumer demand by measuring print, digital, websites, video and mobile platforms in order to gain a more holistic and accurate view of the health of a magazine.

Here’s a quick snapshot from Magazine Media 360° Report:

  • There is a gross audience for consumer magazine brands of 1.514 billion in September 2014, (compared to 1.369 billion in September 2013.)
  • This significant growth is largely attributable to a 90% rise in mobile web use, a doubling of video consumption and the steady performance of print/digital editions, which were up 2.1%.

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