Native, Custom, Relevance and More: An Interview with Krystle Kopacz



It’s a brave new world in content creation! Facebook and Google wield enormous power. The swift increases in mobile and social consumption have become a game-changer. Is it possible your niche media business is missing out on new revenue opportunities? We recently interviewed digital revenue genius Krystle Kopacz on the challenges of maintaining profit margins all while diving into new content creation models:

Digital revenue expert Krystle Kopacz shares her insights on publishing revenue opportunities.

NMHQ: Is native advertising a buzzword or a cure-all? Are there mistakes you see being made out there that niche publishers should avoid? [Read more…]

Craft the Ultimate Mobile Magazine User Experience!



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Are you giving your nice audience the ultimate digital experience? Here’s some points to consider.

We all know that in 2015, the use of mobile devices to consume our digital content is up over 125,000 percent. We might be exaggerating slightly, but you get the point. More to our point, your niche audience is consuming multiple streams of of multiple forms of your content in multiple ways. Mega-multiple.

So how do you optimize the reader experience on mobile? If all your niche content is now viewed in fragmented form, how do you ensure your audience can easily connect the dots between content, community and commerce?

Here’s some facts to consider when crafting the ultimate user experience: [Read more…]

Help Your Advertisers Build Their Mobile Ad Strategy



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Help your advertisers think multi-device for success!

Today many advertisers pretty much expect publishers to be consultative on mobile ad strategy, even help with content creation. Mobile ad relevance is gaining traction as CTRS are increasing rapidly in our ever-evolving techy, smart-watch world.

A few things ring true:

GOOD: Fast mobile site and app navigation, lack of ad clutter on the screen, niche publishers who design different versions of their ads in order to be device-appropriate.

BAD: (Or just kinda irritating!) Most text message ads, pop-up “call us now” numbers, stalker geo-targeting.

What can niche publishers do to make sure they are helping their advertisers create the most effective mobile ad campaigns? Here’s some helpful tips from blogger Mark Irvine of WordStream. These strategies will help both you AND your advertisers become more effective.

1. Give your advertisers the ability to control what they pay for on mobile based on selected key words. [Read more…]