Digital Publishing: Niche-worthy News for December



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Niche media innovations are everywhere. Read all about it!

Evergreen content, tiny targets, the great niche influence, oh my! Here’s the latest niche-worthy news for publishers:

Mobile optimization imperative
From MediaPost: MPA study shows mobile is the key driver of magazine audience
Digital magazines need to think like TV producers. From MinOnline: Is “magazine binging” a thing yet?

Digital first then print profit
Luxury digital magazine creates print: The new model from Printweek: Luxurious launches print product
B2C appeal! Art and lifestyle content continues to shine. From the Guardian: Luxury magazines defy print market gloom [Read more…]

Digital Publishing News: Innovation All Over the Place!



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You can find innovation and new ideas all over the place in the digital space!

In addition to running a niche media company, you have to be constantly checking the pulse of the publishing industry to keep your leading edge. Here’s what’s happening in digital space right now:

New MPA report 
New data shows the strong connection between magazine audience growth and the mobile platform. From MediaPost: MPA: Mobile is the key driver of magazine audience growth.  [Read more…]

Niche-Worthy News!



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Niche-worthy news for digital publishers!

Digital content continues to increase it’s ability to grab ad revenue and eyeballs in niche publishing. Yet there’s still plenty of debate about how to best measure ROI. Most successful publishers we know are trying to find the right balance of both print and digital in their product portfolio so they can best meet the needs of their niche audience.

The good news is there is lots of good news. Here’s the latest in niche digital media: [Read more…]

Niche-worthy News for Magazines!



We read a plethora of sites daily to bring niche-worthy content that matters to our publishing audience. Whether is advertising and viewing trends, solutions to real-world magazine conundrums or lead-gen, we’ve got it for you.

We bring you niche-worthy news for publishers. Read on, peeps!

Read on:

ROI High
As of June 2016, “Magazines deliver an average return of $3.94 for every dollar spent on advertising.” MPA (Association of Magazine Media): Magazines show highest return on advertising spend

Bright side of the road
Comprehensive post about challenges and solutions in digital media and what publishers need to do about it to improve revenue streams. Inpublishing, UK: Why digital magazines must embrace a borderless future [Read more…]

What’s Hot in Niche Media!



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Beat the heat and read up on what’s cool in niche publishing right now.

Too hot to move, stats too hot to ignore, scorched by real influence, fake reality and much, much more. Here’s the latest hot, hot summer news in niche media: (Did we mention it’s hot?)   

It’s not inertia, it’s the experience that matters.
Ooh, ooh, stayin’ alive, stayin’ alive–at least if you’re niche. While big print is still stumbling around, here’s some overall good print mag news from Quartz: Kept alive by subscriber inertia, print magazines are going to be around for a while yet [Read more…]

Niche Media News: New Ways to Generate Revenue!



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Publishing success lies in creative new, revenue-generating strategies!

Our good friend, speaker and author Andrew M. Davis, says we have to crave change, not just embrace it. With that spirit in mind, here are some top stories on innovations and shifts in the media landscape:

State of the Industry–Magazine audience growing
There’s stuff to learn from the biggies here:“The Magazine Media 360° Brand Audience Report for March revealed the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. ” From MediaPost: Esquire, ESPN shine in MPA report [Read more…]

Niche Publishing News: Make a Bold Move!



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Are you up on new developments in publishing? Stop monkeying around and read on.

We live in a media world where magazines are making radical moves–dropping print ads altogether, constantly launching new branded products and even making the ’80s new again. Even a distribution strategy that avoids the post office and uses a barge. (No kidding.)

Here’s the latest buzz in publishing: [Read more…]