The 12 Days of….Revenue Generation for Niche Media Companies!



Ho Ho Ho! New year, new ideas and new revenue streams right around the corner!

On the 12th day of Christmas, my niche publisher gave to me; One fantastic CRM, two new live events, three new partnerships, four new recruits, five golden revenue streams! Six social media successes, seven branded videos, eight techy tools, nine awards, 10 increased traffic rates, 11 data profit centers and an ROI that fills everyone with glee……

Here’s 12 days of revenue generation for niche media companies:

1. Vet your list! Your list is one of the most important parts of your marketing and prospecting programs. Make sure your database is continually updated and get rid of old addresses. Always be on the prospect for new contacts Take it a step further– Segmentation for fun and profit!

2. Grow your audience database. Offer something in return for email addresses. You can offer access to premium/gated content, e-newsletter subscriptions, branded products or discounts, etc. Expanded audience=more revenue.

3. Don’t undersell the importance and value of your first party data.  Your community represents a premium audience for the advertisers in the niche you represent. The “first-party” data you collect as these visitors spend time on your website and share information with you is [Read more…]

Cold Weather? Perfect Time for….Cold Calls!



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Don’t let the crummy weather get you down. Cold call instead!

BRRRRR. For many ad sales reps across the country, now is the time of frosty temperatures, snow storms and just cold, cold, cold.

But your prospecting doesn’t have to freeze over this time of year too. This is the perfect time to make cold calls. Why? Because it’s a new year, because people are staying close to their warm desks, because…why not??

Here are three of our most popular posts on cold-calling to get you feeling all warm and fuzzy inside about tackling that prospect list: [Read more…]