Media Sales: 12 Quick Digital Revenue Ideas!



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Your publishing peers shared 12 digital revenue ideas. Which one are you launching today?

Creativity. Sustaining innovation. Most of us are so bogged down in the day-to-day that coming up with that one new revenue idea…well, there’s just no time. Someone’s tried it and it didn’t work. Might cost too much to get going. So many excuses!

But we have 12 solutions for you.

The Niche Digital Conference is less than 4 months away. Each year, attendees discuss the latest digital revenue ideas. Here are just some of the strategies that have brought them success: [Read more…]

Are You Publishing Sideways?



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Do you want your salespeople buried in admin stuff or selling? Tim Hermes tells us how to avoid publishing “sideways.”

Back in the day, it was so much easier for media salespeople.

In the print world, it was make a call, make a sale, collect the material. Move on. Nice model. Rate was high. Yield was high. Post-sale work was low.

Then print gave way to digital.

Now in order to meet sales goals, reps are selling smaller units at lower costs at a lower yield. We’ve become slaves to high-frequency media. However as a mentor told me once, “…doesn’t matter the size of the sale, the back end work is the same.” And although every salesperson would say a personal assistant to help traffic materials would be the greatest thing since Game of Thrones, most would still want to do it themselves for the “touch point” with their customer.

Last month I had one of my clients go through an exercise where their top sales rep kept a minute-by-minute diary of her work activities in a week. Her media portfolio includes email newsletters, websites, events, webcasts, and video. When we totaled her time, here’s the result based on a 40-hour week: [Read more…]

Grand Poobah Carl’s Top 10 Tips for Successful Event Management!



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Successful event management is key to expanding your magazine’s revenue streams. Here’s Carl’s Top 10 Tips.

Events are one of the best ways for niche magazines to increase brand awareness and reach new audiences. It can also be a highly profitable additional revenue stream for publishers…if they do it right and watch the costs. (Ever pay $80 per gallon for luke-warm hotel coffee?)

Carl Landau, Niche Media’s Grand Poobah,  has been creating events for over a decade and recently celebrated the 10th Anniversary of the Niche Media Conference in Austin.

Here are his top ten tips for successful event management:

[Read more…]

Media Ad Sales: Are You Ready With Your A-Game?



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Here’s expert Ryan Dohrn’s 7 smart tips for better ad sales role-playing!

Being the best salesperson you can be requires practice. I’m talking about the importance of ad sales role-play. There are always new ways to learn to ask the right probing questions! It is also a great way to find some new approach to overcoming to advertiser objections. The point is role-play is an opportunity to hone your sales game.

Ready to play? Here are my 7 smart tips to get the most out of your role-playing practice:

1. Create real-world scenarios. Borrow from ad sales meeting discussions and use those to role-play and solve issues at the same time. [Read more…]

Top 12 Tips for Launching a Niche Media Brand



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Publishing expert Tim Hermes shares his top 12 tips for launching a niche media brand.

How do you launch a brand as a niche publisher? Guts, risk, timing, funding, content – even geography – play a role. The chances of launching a successful new niche publication of course depends on these things and more. Moreover, the famous “four P’s” of marketing play a role, too. If I was to add a few more “P’s” – plan, preparation, proposition of value, public relations – you’d have an even higher success rate.

As a niche publisher in both the corporate and entrepreneurial world, I have found the following things play the highest percentages in a successful launch. Here’s my “Top 12.” [Read more…]

5 Smart Tips for Sales: How to Boost Revenue Today!



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Here’s 5 smart sales tips for creating new revenue streams.

Are you scratching your head this morning, wondering what new revenue idea is out there that you haven’t tried? (Or pitched to management….) Better yet, are there some great ideas you’ve just been meaning to get around to implementing but never seem to have the time?

You might be doing some of these five, but are you currently doing ALL of them? There’s no time like the present, niche ad sales pros!

Here are 5 smart tips for salespeople on how to boost revenue:

[Read more…]

Look Beyond Print and Digital: It’s Not an Either/Or Question Anymore!!!!



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We’re livin’ in a multi-platform, multi-revenue stream world!

We get kinda tired of reading about the end-of-the-world proclamations about the state of magazines. Many biggies are struggling, but it’s never been a better time to be niche. And yes, there are some big hurdles to overcome as the old ad revenue models change with the soaring digital media world. All that means is that niche magazine publishers are going to have to innovate!

The question is NOT “Print or Digital or Both?” Not anymore.

It’s not relevant in 2016 to publish only print or digital or a mere combination of the two–at least not for a long-term plan. Today publishers must look at ALL the revenue streams available to them to create a profitable, sustainable niche magazine and multi-property media brand.

[Read more…]

Niche Magazine Publishers — What Business Are You In?



I just watched a terrific documentary called, All Things Must Pass! It was about the rise and fall of Tower Records. This was near and dear to me since Tower started in our Niche HQ hometown of Sacramento. Tower Records had been in business since the early 1960s and ultimately went out of business around 2000 because of new technology. No one wanted to buy a $18 CD to listen to just one or two songs on the album. They were in the record retail business when they should ultimately have been in the consumer music entertainment business regardless of the vehicle used to listen.

This is Marketing Myopia. Trains thought they were in the train business when they should have been in the transportation business.

Now I ask you, my magazine publishing friend — what business are you in? I’m hoping you don’t say the magazine business! Today you need to be in the media business, offering content on all platforms your readers and advertisers want to use.

This is a long-winded set up about Niche celebrating our 10th annual Niche Media Conference this April. Things have changed a lot in the past 10 years, and so have we…NicheMedia-logo-2016-10Anniv

Are you ready to embrace change? 2016 is THE year to stop being in the magazine business and transform your publishing operation into a true media brand. There are so many new opportunities for “target audience” publishers to integrate revenue from print and online properties. The only way to move forward is to get out of your office to learn and network with your fellow publishers and niche media expert speakers!

The Niche Media Conference was created exclusively for “publisher types” – Publishers, CEOs, Presidents, Publishing Directors, Advertising & Marketing Directors, and Audience Development Directors. Topics are strictly about the business side of magazine publishing with a practical, small-to-medium-budget approach. Plus, we have our famous Camp Niche ad sales track to turn your sales team into super heroes!

BONUS: Networking, Fun and Serious Learning – That’s How Niche Rolls at the Niche Media Conference! Come celebrate 10 Years of Niche Fun with us!

Here’s what’s new at the 2016 conference:

  • All New NicheTek: New technologies can transform your business and supercharge your revenues! NicheTek is your one-stop mini-event 100% focused on technology just for publishers! NicheTek will bring together some of the nation’s best tech providers (and the publishers who use their tools) to share insights, tips, case studies, revenue ideas and more. You’ll walk away with new tools and strategies that you can implement immediately!
  • 360° Niche Keynotes – 4 all-star, amazing niche media visionaries!

Don Peschke, Leveraging Your Niche Content: Produce Once, Sell 10 times

Joe Pulizzi, Undiscovered Revenue Opportunities for Your Niche Media Brand

Dan Oswald, Innovation… The (Not So) Secret Sauce for Success

Krystle Kopacz, The Full Monty: Selling the Complete Media Experience

  • Get Ready for Niche Big Fun! Since the 2016 conference is our 10th Anniversary, we are planning some great networking events for you! We are going old-school Austin at the iconic Scholz Garten, a super-cool beer garden with hot Texas-style BBQ. You’ll hear one of Austin’s best bands!
  • Hot Topic Roundtable Discussions: You will discover new, revenue-generating ideas that are working right now in a peer-to peer setting. The roundtables are on the subjects you’re most interested in – 2016 topics: Paid Sponsor Content, Video, B2B Lead Gen, Pricing Models, Sales Compensation, Content Marketing, Events, Subscription Strategy, Custom Publishing, and much more!!!

The Niche Difference: Our world-famous Welcome Reception, fabulous Nichee Award Party, Orientation Networking Party, NicheTek Pizza & Beer Mixer, Super-fun Austin, and much, much more! This event is small and interactive — we limit it to the first 250 attendees.

All 100% practical sessions are devoted to helping you build your publishing business and generate new revenue in your niche market. Bring your Entire Revenue-Generating Team!
> 2 Complete Publisher Tracks
> 1 Camp Niche Ad Sales Training Track — Print, Online, Integrated Sales

PLUS the newly renovated Sheraton Austin at the Capitol is awesome. It’s in downtown Austin and walking distance to tons of restaurants, bars, and entertainment venues.

Register by this Tuesday, February 16th to get the HUGE discount!

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Carl_New_Headshot-e1358554036283About the blogger: Carl Landau is Grand Poobah of Niche Media. He is a media/event guru, SF Giants fan and part-time blogger. His 15 minutes of fame took place in the mid-eighties when he launched his famous, “Buy an Ad, Get a Cat” ad campaign. He has long since patched things up with the SPCA.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just a niche event all about creating and marketing targeted events – NicheEventFest.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

 

Expand Your Niche Media Brand! An interview with Joe Pulizzi



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CMI’s Joe Pulizzi talks about new ways niche magazines can leverage their content and expand their brand.

Are you uncertain about finding new growth opportunities for the next two months to two years? And if you do decide where to invest your valuable time and budget, is it certain you will get the ROI you need? We asked Joe Pulizzi, founder of Content Marketing Institute (named the fastest growing business media company in North America by Inc. magazine), to talk about ways to drive new revenue growth and expand your niche media brand. [Read more…]

Niche Media News: Mobile & Custom & Banners, Oh My!



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We’ve scoured the news for insights for the world of niche publishing!

We scoured the web to bring you the latest news in niche publishing. From social media to banner success to custom products:

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Seize the day–“Savvy online marketers have already accustomed themselves to the notion of covering specialized networks and offering more unique content, but the need to specialize and offer more value to a specific niche has never been greater.”  From Business2Community: How social media marketing is set to change in 2016 [Read more…]