How to Craft Powerful Messages that Engage Your Audience


Keynotes Debra Jasper and Betsy Hubbard share their insights with us on successful digital strategies.

The new challenge for niche publishers in this multi-media, multi-channel world is not about their message out, it’s about getting their message in. How do you get totally swamped readers, customers – even your own colleagues – to take time to engage with you? What really works?

We recently caught up with media experts Debra Jasper and Betsy Hubbard to find out what digital strategies are working well in this dizzying media age. Here are their insights:

Niche Media HQ:  What are 3 strategies that niche publishers can use to increase audience engagement?

Jasper & Hubbard:

The average attention span today is eight seconds. Eight seconds. That doesn’t mean people won’t tune in longer, but they are making snap decisions about whether your content is worth their time. So the most effective strategy for creating engagement is learning to craft short, visual, informal content that’s easy to take in. Sounds simple enough, but it often takes a willingness to rethink everything you’re doing. As the former directors of the Kiplinger Program in Public Affairs Journalism, we spent years helping long-form narrative writers and producers – at CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms – learn how to tell stories using new technologies and approaches. It’s not easy – you sometimes think, “what can I possibly say in a 140-character tweet?” But as it turns out, quite a lot. [Read more…]

Does Your Social Media Program Need a Little Help?

Publishers take note: This post is specifically for NICHE publishers, who may not have a have a huge staff or budget to devote to some highly developed social media program.


Is your social media program lost in the vortex? Here’s some great ways to get you headed in the right direction.

You probably know you need to pay some attention and possibly give a boost to your social media program, but you are not sure where to start. Plus, how long it will take before you see a benefit for your business?

We are here to tell you that you can take your social media program to the next level just by reading these 3 short, very popular posts from our experts. [Read more…]

3 Things Your Magazine is Not Doing with Social Media (That You Actually Already Do!)


3 easy ways to share with your readers
–that you actually are already doing!

You are the editor of a small-to-medium-sized publication with a limited staff.

You are already stretched thin filling the magazine.

Then came your website.

Then came Facebook. Twitter. Pinterest. And more. Using these social media outlets takes time, attention, and content.

“Where am I going to find the content?” you ask. “Where am I going to find the time to post it?”

Surprise! You’re already doing it! Here’s three easy ways to integrate what you already do with your magazine’s social media: [Read more…]