Fasten the jets on your boots, niche publishers! The hottest digital media trends for 2015 and beyond are going to take us to a new galaxy. What do we mean? Here’s our take on some of the 2015 trends to watch from Say Daily, a weekly media newsletter.
The power of the tiny screen: For starters, check out this stat– “….one billion people will use mobile as their only form of Internet access in 2015.” (Ovum) Look for mobile only and mobile first in 2015.
Big Data Big Brother: Real-time “pre-targeting” allows advertisers to not only to use big data to analyze why customers purchase, but they can now analyze the data during the buying process. [Read more…]