Media Ad Sales: Become a Video Expert!


Don’t pull your video ideas out of hat! Here’s 7 ways to become an expert to your advertisers!

Video can improve audience engagement, attract new web traffic and drive sales leads and conversions for your advertisers. So is video a big part of your ad program? And are you confident in selling it to your advertisers?

Here are 7 savvy ways for you to help your advertisers maximize video with your magazine: [Read more…]

Niche-worthy News: Metrics, Niche “Desks” and Video to the Max!


Metrics matter yet some CMO’s still aren’t sure about the ROI.

There’s no debating it, we have plenty of great niche-worthy news and information for you this week:

Metrics matter
Sue Todd, CEO of Magnetic, said: “It’s clear that across environments, magazine media delivers against the metrics that truly matter to brands. It’s pleasing to see that online magazine media is 41% more effective at delivering brand KPIs than other online environments. [Read more…]

Power Move: Partner with Advertisers for Videos!


Bright idea: Partner with your advertisers to create successful videos that lead to conversion!

Bright idea: Partner with your advertisers to produce promotional, informative videos…that lead to conversions.

Yeah, you know all about that. It’s not always the easiest alternative for a small-to-medium publisher with a tight budget. But have you tried it yet?

Of course you want an amazing video. Video advertising can be highly effective, even going viral. Or it can become an expensive disaster. Even worse, your video can so boring it hurts your brand(s) instead of helping it.

But it can make sense to partner with your advertisers to create truly innovative videos without breaking the bank. It can be a win-win if you do it right. How to do it, you ask? [Read more…]