You know you need to do it. Are you hesitant to spend some bucks on a website redesign, unsure if it will increase traffic and revenues? What’s the right focus, you ask? It’s all about improving the user experience! The goal is a conversion optimization.
We interviewed Brian Lewis, CEO of Wolfhound Interactive, to get his insights on what’s important for niche publishers to understand about their websites, before they take the plunge on redesign:
NMHQ: First of all, what do niche publishers need to understand about “visitor intent”? [Read more…]