Niche-worthy News: Start-ups, Stats and More!

It’s November already! Niche publishers are launching new magazines, the MPA released new stats, the IAB is addressing digital advertising conundrums and more. ID-100264961Here’s our latest round-up of niche-worthy news:

Top Magazine Launches 
Hola! Lonely Planet, SwimSwam, oh my! Samir Husni gives us the top magazine launches of 2016. From Minonline: Introducing Mr. Magazine’s 30 hottest launches of 2016

Audience growth
Average audience for magazine brands is currently up 9.3 percent from a year ago. Here’s a promising summary of the latest Brand Audience Report from industry metric Magazine Media 360°. From O’Dwyer’s: Magazine readership rises [Read more…]

SO Many Smart Reasons to Attend the 2016 Niche Digital Conference!

 “I can’t possibly unchain myself from my desk. Who has the time?”


1. YOU need to get yourself out of your office and learn from industry experts about what’s working, what’s not and what’s cutting edge—in order to thrive in niche publishing. No excuses.

2. You will learn tons of new, revenue-generating takeaways to implement back at the office!

3. The 2016 Niche Digital Conference will be held in super-fun Denver this year. It’s the perfect match—digital publishing revenue opportunities are exploding and so is Denver’s Downtown! In addition to LODO, the Mile-High City boasts Union Station, Larimer Square.

4. Registration today means you get it all! You get EVERYTHING – Conference admission to ALL sessions, 2 Keynotes, breakfast each day, lunch each day,  the Niche Orientation Party, Niche Mile High Welcome Reception, Digital Nichee Awards Party and access to ALL speaker presentations.

5. picture-688 Learn how to Stop Giving Away Your Audience! Hear startup veteran-turned-VC brand builder (and visionary) Jay Acunzo talk about transforming passive readership into active customers and exponentially increasing revenue at the same time—and big time.


6. picture-689Brad Fayfield, Founder of Storm Mountain Media, will show niche publishers how digital and social channels can allow you to engage with your audience and communicate with unrivaled efficiency! Same as it Ever Was… Radical Digital Reach and Print “Magazine” Media


7. In addition to these inspiring keynotes, we have an all-star line-up of speakers and sessions covering everything  from monetizing video to revitalizing your email marketing to creating online courses that your audience and advertisers will love.

8. Did we mention that the Early Bird Discount Deadline is Thursday, August 25th?? And that you’ll save $300 if you register today?

9. The Niche Digital Conference provides tons of opportunities for you to make meaningful connections and cultivate new revenue ideas with your peers.

10. Niche Bonus: Boost your Digital Publishing Strategy at a Niche Hands-On Revenue Workshops!  Our hands-on 1/2-day workshops are 100% practical and revenue-generating. Choose from Creating Your Digital Transition Action PlanNative Advertising: Selling Paid Sponsor Content, and City & Regional Digital Strategy Action Plan.

11. Just for you, right now: 12 Quick Digital Revenue Ideas

12. And don’t forget the 2016 Nichee Awards. Find your place in the sun among your digital publishing peers! (And yes, there’s a fun party too.)

13. To top it all off? The conference is going to be held at the Embassy Suites. Can you say a free made-to-order breakfast, evening cocktail hour, and your own two-room suite? This beautiful hotel is steps from downtown Denver’s Performing Arts Complex, 16th Street Mall, Larimer Square, multiple sports venues  and more!


Don’t miss out because you waited until the last minute!

You know you need to do it and that your brand is worth it. What are you waiting for?

Registration NOW means you get it all!

[Read more…]

Niche Media Challenge: Staying Relevant and Profitable in a Digital World


Check out this podcast with the New Yorker’s David Remnick on how print magazines matter in the digital age.

Doesn’t really matter whether you are a giant media company or a small niche publisher, the advent of the digital explosion presents common challenges for all–most importantly how to stay relevant and profitable while expanding into the digital media space.

We listened in on this thought-provoking new podcast and thought we’d share. It’s an interview with New Yorker editor David Remnick, who makes the case for magazines in a Facebook era. The interview covers everything from moving successfully into the digital space, subscription prices (increasing), new advertising models, multi-platform engagement, editorial integrity, the return of print love, why media companies need to become more niched and more. [Read more…]

Are Your Emails to Ad Sales Prospects Producing the Results You Want?

I asked my daughter to create this cartoon to illustrate how important it is to send the right email subject line to your prospects and clients. You want to get them to respond to you vs. annoy them. So what’s the solution? Know your clients and treat each email as unique. I’m not kidding.

Here’s some of our most popular past posts on “the art” of emailing prospects: [Read more…]

Niche Media: Looking forward to 2016!


The new year brings new ideas and revenue-generating strategies. It’s the perfect time to experiment!

We’ve had an amazing year. I hope you had a great one too! The quiet time around the holidays is a perfect opportunity to reflect on all the awesome stuff you did this year and plan something new for next year. It’s about getting your publishing house in order so you have the time to experiment.

At Niche Media HQ this year we started a new podcast, Events: What Wakes You Up at 3:00 am?, created our first ad sales infographic (stay tuned for more), changed up our Niche Media Conference format with more roundtables, and fine-tuned our second Niche EventFest! We also moved the Niche CEO Summit west, coming soon in February in San Diego. Whew! And we’re only getting started. [Read more…]

TMB’s Audience Universe is a Real PLUM!

Don’t be fooled into thinking that innovation and creativity is only in the glamour industries with the name brand publishers. TMB Publications, Inc. out of Chicago a niche provider of high value and diverse content from the plumbing industry is shaking up an industry that is as established as you can get!


TMB Publications, Inc. knows the importance of mastering audience data!

As the long time publisher of successful niche print titles including Plumbing Engineering, PHC News and The Wholesaler, Cate Brown, VP of TMB Publications, realized that even her industry and audience behaviors were changing with the times. Her vision was to re-invent TMB built upon its rich heritage and brand in the plumbing, heating and cooling industry but modernize its go to market strategy.

Like many of her niche peers, she realized that at the heart of the publishing revolution sits audience data: the rich amount of demographic, behavioral and contextual information being created by the audience everywhere they touch the TMB brands. But as a niche publisher, with limited resources and a fairly defined audience, how could TMB pull it off? [Read more…]

Niche Thanksgiving 2015: What’s new with you?

Thanksgiving is a time for reflection and to remember all the reasons we are grateful. At Niche Media HQ, we so appreciate our niche magazine publishing audience and our conference attendees. We get to work with really cool, creative people who are constantly changing and innovating and improving–what’s better than that?   images

We polled some dynamic keynotes, some niche magazine publishers and our Niche Team on why they give thanks in 2015: [Read more…]

Media Ad Sales: 5 Easy Ways to Educate Your Clients!


Check out these 5 easy ways to educate your advertisers!

Quote of the day from Paul Jarvis:

“Amateurs get frustrated with clients. Professionals educate them.”                                   

The best way for ad salespeople to set and manage the expectations of their prospects and existing clients is to consistently educate them. Here are 5 ways to educate your advertisers and keep them coming back for more:

  1. Be helpful. Whether they are an existing advertiser or not, be sure to consistently keep in touch with all of your contacts by passing along the latest industry/niche news and stats. They will appreciate your effort.
  2. Teach them how to interpret your data. Don’t just hand them a sheet with your latest numbers. Walk your clients through it, help them see the connections and trends that will benefit them.
  3. Advise them on the best metrics to use. Some clients still just want to focus on CTR’s for example. With the availability of advanced analytics, talk to your advertisers about how to best measure their ad sales program. Agree on what “success” looks like.
  4. Share testimonials. Good reviews from your existing clients can boost credibility. Make sure the ones you share are current and authentic.
  5. Talk about something new with your product. Need some fresh ideas? Here’s some areas where you can seize the opportunity to educate your advertisers about recent innovations in your advertising programs, such as:
  • Monthly eMarketing Update
  • Quarterly Lunch & Learn
  • Conference Calls
  • Webinars
  • Sponsored Videos
  • Direct Mail
  • Contests
  • Non-profit partnerships
  • Premium programs coming up

The ad sales pros know you can build trust for long term by sharing fresh ideas, valuable information and industry knowledge.

Class dismissed……


Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events:  Check it out!

– Web:
– Blog:  Niche Media HQ
– Twitter: @NicheMediaH
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media HQ & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

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5 Big Fat Excuses for NOT Creating Fresh Content!


Creating fresh, valuable content for your readers doesn’t have to be one big headache. Here’s what NOT to do.

You hear it in discussion groups all the time: We can’t, we don’t, it’s too hard, there’s not enough…….

Those are just big, fat, whiny excuses! And that thinking creates a barrier to your success. Sharing quality content with your audience is like having a thoughtful, memorable conversation. Every niche publisher wants an engaged, growing readership, right?

Eliminate these 5  misguided mindsets from your business:

1.  It’s not the priority, we’re too busy! No excuses, folks, everyone has tons of work to do. Creating quality content must be embraced and driven by management. The whole team needs to be on board for it to work—and work well.
[Read more…]

How to Sell Advertising in Launch Mode!


Need some bright ideas for selling ads during the launch phase of a new magazine? Read here!

What are the best ways to sell ads for a NEW niche magazine? Savvy niche publishers know that when they launch a new publication, they must have a core of ready-to-commit advertisers who will sign on in the concept stage, at least to cover most of the production costs.

This means having the right sales person is KEY. When publishers are searching for that perfect ad salesperson to do the job, they need to look for someone who is well connected within the target niche market. They should be paid well, or at least offered a profit-sharing component to their compensation to get it all started.

We chatted with Grand Poobah Carl about launching magazines and the ad sales strategy behind it all. He launched 5 successful magazines and was the driving advertising force! [Read more…]