Where Should I Put My Paywall?



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Trying to figure out what paywall strategy works best for your magazine? Expert Rob Ristagno shares his insights.

When publishers start charging for digital memberships, there is often an initial fear that traffic will plummet. Where you actually put the paywall barrier is an extremely important strategic decision. Leadership needs to balance various business objectives: advertising, affiliate marketing, lead acquisition, and of course direct monetization through membership subscription fees.  

The Paywall Options

Here is a menu of options to choose from: [Read more…]

Don’t Just Slap Up a Paywall. First, Define Your Digital Value Proposition.



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Don’t leave $$$ on the table! CEO Rob Ristagno shares his insights on defining your Digital Value Proposition.

Research shows content creators leave over a billion dollars per year on the table by not offering digital membership programs. These membership programs include access to premium content and, potentially, other products, services, and benefits. The challenge is: you can’t just put up a paywall and hope customers will pay for your gated content.

You need to thoughtfully develop a value proposition for your digital membership program.

ConversionXL, a digital consultancy, explains, “value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button.”

I concur. I’ve experienced at least double digit growth when I’ve worked with brands to refine their value proposition and how it is communicated.

Three Parts to a Digital Membership Value Proposition [Read more…]