Active NorCal Charges Ahead with Integrated Sales

Each month we highlight an outstanding niche magazine. This month’s pick: Active NorCal. This new niche magazine is growing by leaps and bounds, fueled by their fully integrated sales approach. Here’s all the details from Publisher Zach O’Brien:

Active NorCal, Northern California’s sport, fitness and outdoor magazine, released its first issue in January of 2014. The publication celebrates fun and healthy lifestyles while embracing the beautiful Northern California outdoors. Written for and distributed around five counties in California’s North Valley, Active NorCal has found success bringing local communities together through shared passions and hobbies. Active NorCal Cover

Rounding out its second year, the magazine’s revenues have more than doubled–growth that can be attributed to an integrated sales approach.

[Read more…] Magazine Nails Its Niche!

QuinceaneraEach month we recognize a magazine that is outstanding in its niche. This month’s pick:

Sometimes we find a niche magazine that hits all possible points within its niche, and this is a fantastic example of a magazine doing it all right. serves Hispanic families and helps young Latinas plan the quineanera of their dreams.  This is no small undertaking…the average spending for a quinceanera celebration is $20,000! Families want information, resources, and advice to guide them through the planning process. That’s where comes in. [Read more…]

Niche Media Publishers: Real World Great Ideas!


Niche publishers share their real world great ideas…that work!

The best part of live events, according to attendees, is networking and sharing ideas with peers. That’s why each month we highlight a different niche magazine and what it does really well – consider each article an itty-bitty real world example that you can learn from to find new revenue streams and ways to connect with your niche magazine’s audience.

To get you pumped up for next year and buzzing with ideas, we’ve put together a collection of some of our favorite Magazines of the Month and their awesome ideas. Enjoy!

INSIDE PublicationsGet readers involved! They created a section to print photos of readers holding the magazine in exotic locations and were amazed at the response. Whether a magazine is B2B or B2C, you can create a place to recognize and include your readers. The loyalty payoff is outstanding! [Read more…]

INSIDE Publications – LOVE Going Local!

Each month we feature an awesome niche magazine as our Magazine of the Month. This month’s pick: INSIDE regional newsmagazines. Published by Inside Publications (and headquartered practically on Niche Media’s doorstep), this chain of community newsmagazines is a product of a publisher’s love for her community. Publisher Cecily Hastings told us how she got into the crazy world of niche publishing.

“My husband and I started Inside Publications 19 years ago in our older historic Sacramento neighborhood. A few years earlier when we moved to our city we were asked to help start a neighborhood association. Given I had a design background and a home computer I offered to do a neighborhood newsletter so neighbors could know what was happening in the neighborhood. We took them door to door soliciting memberships.”Ip four covers [Read more…]

Magazine of the Month: How to Be a Redhead Rocks a Natural Born Niche

redhead_logo_tm.2Each month we feature a niche magazine or media company that is especially creative in reaching its niche audience (and is just all-around awesome). This month’s pick: How to be a Redhead! This amazing resource for redheads has it all, from REDTV “reditorial” videos  and Red Diaries for redheads to share what it means to be rocking the red to skin and hair products and fashion tips just for redheads. Now they are even branching out with live events!

Adrienne and Stephanie Vendetti are sisters, best friends, natural-born redheads and Founders of How to be a Redhead. Together they are painting the world red! Founded in January 2011, How to be a Redhead is empowering every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle! [Read more…]

Niched Out Magazine of the Month: Primitive Quilts and Projects

Each month the team here at Niche Media picks an outstanding niche magazine to highlight. This month’s pick: Primitive Quilts and Projects, a quarterly magazine dedicated to the primitive quilter, rug hooker, and stitcher.  It is published by Homespun Media, LLC, a company owned by sisters Jeni Gaston, Gretchen Streeter, and Judy Williamson. Primitive Quilts and Projects Magazine Cover

Each issue features at least 15 projects by some of the most admired designers in the primitive fiber arts world.  Patterns and instructions for quilts, hooked rugs, wool appliqué, and other primitive crafts provide most of the content.  The look and feel of the magazine truly stands out…high-quality photography and must-make designs printed on on high-quality paper to make their featured projects shine.  They also highlight the charitable work that takes place in the quilting world, and their mother, Mary Falcsik writes a fun advice column in “Ask Mom.”

What are “primitive” quilts and projects? Gretchen Streeter explains: “Very simply, the word “primitive” just means un-trained.  So, primitive anything is just a very simply done project.  It doesn’t mean sloppy or unskilled…it just might not be geometric or proportionate.  The words “folk art” are often lumped in, and that brings images of home, hand-made and the simple things.  In our first issue, we asked all of the contributing designers to answer that question.  It was interesting to read different takes on the idea!” [Read more…]

Bird Watcher’s Digest – From Living Room to Worldwide Reach in 35 Years (Niched Out Magazine of the Month)

Each month we highlight a great niche magazine. This month’s Niched Out Magazine of the Month is Bird Watcher’s Digest. Bird Watchers Digest coverThis birder’s bible is a true family business – Bird Watcher’s Digest was started in the living room of the Thompson family in Marietta, Ohio in 1978. Their initial direct mail effort netted a 30% response!

Today the magazine and its many birdy tentacles deliver content to bird lovers all over the world in a tremendous variety of ways. Its menagerie of bird-based products could fill an aviary: the flagship print magazine (conveniently pocket-sized for taking into the field), newsletters, books, booklets, digital editions, an app, websites, e-newsletters, e-blasts, podcasts and blogs, custom content, and special birding events. Talk about reaching readers, and finding new ones, through every medium they can! (Niche publishers, take note! Using multiple media channels – and having specialized, branded content for each channel – is the future of magazines.) [Read more…]

Niched Out Magazine of the Month: 3W Magazine

Each month we pick a niche magazine that does a great job in its niche. This month’s pick: 3W Magazine. 

3W Magazine is the guide for the whowhat and where of the local philanthropic movement. It specifically targets those devoted to charitable social events specifically benefiting the community of Northwest Arkansas—a thriving region of the country where more than 300 Fortune 500 companies can be found, including Walmart, Tyson Foods and J.B. Hunt.  This annual publication is the only one of its kind in the state and is designed specifically for and about special events and fundraising. Talk about finding your niche!

3W boasts a readership in excess of 50,000, including direct mailing to nearly 7,000 residents with a household income of $150,000 or more. With vibrant images and engaging editorial, 3W is sophisticated, inspiring and original. They deliver a fresh perspective, keeping readers on top of what’s happening around town and beyond. 3W Magazine is going on its fifth year of inspiring a culture of giving in Northwest Arkansas—a deeply philanthropic and culturally rich community that they are proud to be a part of.