Active NorCal Charges Ahead with Integrated Sales



Each month we highlight an outstanding niche magazine. This month’s pick: Active NorCal. This new niche magazine is growing by leaps and bounds, fueled by their fully integrated sales approach. Here’s all the details from Publisher Zach O’Brien:

Active NorCal, Northern California’s sport, fitness and outdoor magazine, released its first issue in January of 2014. The publication celebrates fun and healthy lifestyles while embracing the beautiful Northern California outdoors. Written for and distributed around five counties in California’s North Valley, Active NorCal has found success bringing local communities together through shared passions and hobbies. Active NorCal Cover

Rounding out its second year, the magazine’s revenues have more than doubled–growth that can be attributed to an integrated sales approach.

[Read more…]

Louisiana Publishing Lures Anglers & Hunters Alike



Print is not dead for Louisiana Publishing, the largest fishing and hunting publisher in the southeastern United States, with its flagship brand’s recent issue reaching 332 pages. The publisher offers timely news and features in 4 monthly print, digital magazines and websites:  Lcurrent_cover_smallouisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman and South Carolina Sportsman. The company also hosts the largest hunting and fishing show in Louisiana, “The Louisiana Sportsman Show and Festival” which has seen double digit growth in the last five years, and publishes Boats, Bikes and RV’s (BBRV.com), an online meeting place for buyers and sellers.  In late 2014, the company launched its newest division, SPORTSMAN apparel.

How does Louisiana Publishing manage its business efficiently?  [Read more…]

A Minor Ambition – “Minor Times” is Niched Out Magazine of the Month



 "Minor Times" is your source for anything you could ever want to know about the Morris Minor!


“Minor Times” is your source for anything you could ever want to know about the Morris Minor!

Could it have been my unsuccessful attempts to buy a dilapidated Morris Minor Traveller at the tender age of 13, much to my parent’s horror? Or was it when John Noakes (Blue Peter fame), in his series, ‘Go with Noakes’, placed an advert in a shop window selling his beloved Morris Minor Convertible? I didn’t stop crying for a week and never quite forgave him! All I know is that I’ve been into Morris Minors for as long as I can remember.

A few years later, I was buying a variety of classic car magazines and soon realized a ‘niche’ might exist for an E-magazine dedicated solely to the Morris Minor. Tony Aston, an extremely talented website designer came on board and created a superb website. [Read more…]