Time for a Change! National Oil & Lube News Magazine



In a world where we could just browse through websites and social media for the latest lube news, more and more print publications pop up about lube and oil change industry. National Oil and Lube News (NOLN), the fast oil change industry’s oldest and largest trade publication, is growing and continues to find better ways to connect and satisfy clients. Their monthly magazine for fast lube operators contains everything from technical tips; recall announcements and service guides, to articles on handling customer complaints, building brands and making fast lube businesses the best they can be. [Read more…]

TMB’s Audience Universe is a Real PLUM!



Don’t be fooled into thinking that innovation and creativity is only in the glamour industries with the name brand publishers. TMB Publications, Inc. out of Chicago a niche provider of high value and diverse content from the plumbing industry is shaking up an industry that is as established as you can get!

Plumbing

TMB Publications, Inc. knows the importance of mastering audience data!

As the long time publisher of successful niche print titles including Plumbing Engineering, PHC News and The Wholesaler, Cate Brown, VP of TMB Publications, realized that even her industry and audience behaviors were changing with the times. Her vision was to re-invent TMB built upon its rich heritage and brand in the plumbing, heating and cooling industry but modernize its go to market strategy.

Like many of her niche peers, she realized that at the heart of the publishing revolution sits audience data: the rich amount of demographic, behavioral and contextual information being created by the audience everywhere they touch the TMB brands. But as a niche publisher, with limited resources and a fairly defined audience, how could TMB pull it off? [Read more…]