The REAL reason your digital magazine readers don’t want a digital replica edition!



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Online media expert Ed Coburn explains why niche publishers should re-think digital replica editions.

I love technology! I hate technology! I love technology! I hate technology!   

This was my inner dialog recently, as I was ready to throw my iPhone against the wall while reading a blurry page of The New Yorker. Now, if you’re not at the age of, eh, eye discrepancy yet, take a moment to imagine how your parents feel. Or your grandparents, if you’re still lucky enough to have them around.

Place yourself in their shoes: you are at the age where you’re kind of set in your ways, yet haven’t completely lost the will to progress through this wonderful (yet frustrating) age of technological advancement. And those that have seen their parents read a digital replica edition of their favorite magazine on a tablet—time and again—find them zooming in on the page, and then manically swiping the page up and down and left and right to make it through a single sentence. It is hard enough that some pages are simply fuzzy, but it is even worse when you are losing your eyesight.

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