We recently served on a niche magazine judging panel and were surprised by some of the entries. Why? Because the entrants submitted their digital version for an award. Yet their desktop, tablet and mobile versions (if they had one) were woefully behind the times. Designs were flat, navigation was confusing and slow at best, the reader experience was a yawner. Um, they didn’t win.
If your niche magazine is not serving your readers on multi-platforms you are losing new and existing readership and leaving money on the table. [Read more…]