Niche Media News: New Ways to Generate Revenue!



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Publishing success lies in creative new, revenue-generating strategies!

Our good friend, speaker and author Andrew M. Davis, says we have to crave change, not just embrace it. With that spirit in mind, here are some top stories on innovations and shifts in the media landscape:

State of the Industry–Magazine audience growing
There’s stuff to learn from the biggies here:“The Magazine Media 360° Brand Audience Report for March revealed the average audience for magazine brands grew to almost 1.9 billion as of March 31, 2016, a 7.6% increase year-over-year. ” From MediaPost: Esquire, ESPN shine in MPA report [Read more…]

How to Start an Online Magazine From Scratch



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Mequoda Group’s Ed Coburn shares sound advice on starting a new online magazine.

If you’re launching an online magazine from scratch, there are 3 steps to successfully branch into the world of online magazine publishing. You’ll soon discover that the planning required to start an online magazine is not much different than the planning required to start a print magazine.

Let’s begin by defining an online magazine. An online magazine is a web-friendly version of your magazine. It’s in HTML, it works like a website and it has a topic-based archive in addition to an issue-based archive. And while our research indicates that only 15-20% of users place a high value on being able to access content by topic in addition to accessing it by issue, those who do wish to access the content by topic value this feature very highly.

One question we often get asked is: If you’re a from-scratch start up, how many back issues do you need to launch with in order to have a viable archive? We believe the ideal scenario is to have 12 months worth of issues available in your archive. But if budgets are tight, you may decide to launch with as little as 3-6 months of back issues and allow the benefits of the archive to grow over time.

How to launch an online magazine in 3 steps [Read more…]

What’s New in the Digital Publishing (and Reading) Space?



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Readers are now viewing magazines in many ways.

What’s new with digital readers is more like it. We live in a multi-media, multi-screen world now—literally right at our fingertips all the time. (Or your wrist soon, when Apple and the others release their new smart watches.)

Knowing how and when our readers are actually reading our magazines and what they kind of reading experience they want is key.

The days of traditional TV viewing, for example, has dramatically changed. How? More and more people are using their tablets to surf websites (including magazine sites), while playing app games and texting their friends on their nearby smart phones—AND all while watching TV. Plus the television is a smart TV that can connect to your computer. Have we come full circle yet?

Nielsen’s new 2014 Digital Consumer Report on what people are doing now in the digital space is an informative must-read. [Read more…]