Create Content That Feeds Multiple Revenue Streams!



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Turn one piece of content into a multiple revenue-generating products! CEO Cindy Carter shows us how.

Niche publishers invest a lot of time and money in their editorial programs, working to craft the best possible content to secure and retain devoted readers. But how do you make sure you’re getting the most content bang for your buck?

Cindy Carter, CEO of FDAnews and a recent speaker at the Niche Media Conference in Austin, shared with us a typical trail that just one piece of content can make as they turn it into a revenue-generating, multi-platform machine: [Read more…]

2016 Predictions for Niche Magazines: Are You Ready?



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No doubt about it: 2016 will be a transformative year in print and digital niche media. Are you ready?

Happy New Year! We’ve sifted through all the 2016 Prediction Lists to share what is most relevant to niche publishers. Frequent assertions about the urgent need for “transformation” strategies (and the budgets to go with them) aside, here are some thoughtful insights from CEOs and media experts about what they think is coming in 2016: [Read more…]

Trending Up, Up, Up in Niche Media!



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Here’s some top trends that might be worth holding onto!

Way back in the depths of 2009, Subaru CMO Tim Mahoney said, “All brands are niche brands.” But niche media companies already knew that. In 2015, niche magazine publishing has become a hot “new” trend. Here’s the latest on what people in our industry are talking about: 

[Read more…]

A Re-branding Success Story from The Daily Tea



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Rob O’ Regan profile’s “The Daily Tea’s” robust transformation.

Do you have a super-strong print audience but your growth stats have been remaining flat? It’s all about transformation, folks.  Niche media companies (and most media companies for that matter) are going through a holistic change of their product line-up. It’s about the evolution of the brand.      

For many niche publishers, taking the bold step to re-brand just makes sense.

Rob O’Regan, Editorial Director at eMedia Vitals, gives us a great example of a successful niche media company re-branding and re-positioning themselves to expand the reach to newer audiences and deepen the connection to their existing strong audience base. Plus there were strong stats that compelled them to experiment further and find new ways to develop the next generation of their passionate audience.

Rob profiles The Daily Tea, formerly Tea Magazine. The magazine replaced the existing print-focused business model with a digital strategy based on native advertising and sponsored content.

There were 3 important elements in making that transformation happen:

1. Educating existing advertisers about why native ads were a better way forward than traditional banner advertising.

2. Re-thinking paid content formats to spark connection vs the same dry, boring stuff.

3. Providing marketing services to advertisers for native ad creative development.

Here’s Rob’s insightful post, which gives you some of the real nuts and bolts about how Chief Media Officer Graham Kilshaw and The Daily Tea are re-strategizing for success:

Small publisher makes big bet native advertising

 

Editor’s Note: There will be no blog post due on Monday, May 26th due to the holiday.  

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Diana Landau, Niche Content Wrangler

About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ
– Google+: +NicheMediaHQ

Image from freedigitalphotos.net

Successful Online Revenue Strategies For Niche Magazines



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Want to improve your online revenue strategy? Chew on these expert tips.

Happy Tuesday, Niche Grasshoppers.

Is your mind on online all the time? Say that fast 3 times….

So when it comes to your magazine’s online strategy, which one are you: the student, the disciple, or the master?

Here are some of our most frequently read and shared posts about the big wide world of niche magazine online revenue strategy to help you find your way.

Check out these posts if you hunger for improvement: [Read more…]

Web Site Redesign Q&A: Think Mobile, Think Revenue, Think About the Future!



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Web Guru Chris Minnick gives us the straight-talk about web redesign.

A hot topic these days is web redesign to make sites look and function better on multiple platforms. How much will it cost? How much has to change? What’s the timeline?

Before you embark on the redesign journey, we thought we’d check in with Chris Minnick, web design guru, guest blogger and author of the recently released HTML5 and CSS3 For Dummies. His new book is a friendly beginning guide to web redesign and also addresses common mistakes and how to fix them.

Here’s our chat about what niche magazine publishers need to know right now about web site redesigns:

Niche Media HQ: What are the 2 most important factors for niche magazine publishers to consider when beginning a web redesign?

CM: The first thing to consider is how the redesign will enable your organization to increase revenue, or memberships, or donations, or whatever keeps the lights on. If it’s been a while since you redesigned the site, you’re likely still mostly using banner ads. Today’s readers are immune to banner ads, and a redesign is a great opportunity to mix things up and implement a new, integrated system.

The next most important factor is how your site will work on mobile. Responsive design is the current best practice, but there are other approaches to mobile which may be just as valid for your needs. There are good solutions for implementing a mobile site without having to go through even a minor redesign. Whatever you do: we’ve passed the tipping point, and you need to be thinking about mobile. [Read more…]

SEO Gangnam Style: How to Grow Web Revenues



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Web publishing wizard Ethan Smith of Yummly will be speaking at the upcoming Niche Digital Conference this fall. Here are some of his insights.

Want to grow web revenues? Of course you do. But how do you do it?

First you need to focus on growing your Web traffic. The right Search Engine Optimization (SEO) strategy is the most effective way to grow sustainable traffic.

Web publishing wizard Ethan Smith will take advanced and beginner publishers behind the SEO curtain and reveal the secrets of solid SEO at the upcoming Niche Digital Conference in Nashville this fall.  He is going to teach simple and effective ways to boost your site traffic in the short term (the next 60 days), mid-term (180 days) and ongoing.

With the right strategy, SEO isn’t that hard after all. No theory! Ethan gives us real world advice in the Session: SEO Gangnam Style

We recently interviewed Ethan to share with us what is working now:

Niche Media HQ: What are some steps that niche publishers can take to begin to grow their web traffic and revenues in the next 60 days?

Ethan Smith: Here are 3 great ways:

1) Clean up your best practices–title tags, h1’s, setup webmaster account, etc.

2)    Improve your internal linking by how your pages point to each other and connect. It must be very easy for search engines to find your site.

3)   Reach out to your friends and network to get them to link to your site.

Niche Media HQ: Can you give us two real world examples of how these steps increased web traffic and ROI?

Ethan Smith: I worked with a design firm who changed just the title tag to include the phrase “design firm” on their homepage, and their traffic went up by over 30%.

We fixed our internal link structure at Wize.com, and our traffic more than doubled because a lot of the pages that weren’t getting crawled by Google got crawled.  When we changed our links, they got crawled, and thus we got traffic.

Niche Media HQ: Why do you think SEO seems so mysterious? Can you de-bunk some of the myths for publishers?

Ethan Smith: Google wants to return the best results to users.  They use algorithms to do this.  No algorithm is perfect, and people have an incentive to do whatever they can to get their pages to rank including gaming the algorithm to get their lower quality pages to rank.  Most people won’t intentionally do this, but many will because there’s a huge incentive to do so.  So, while Google tries to help webmasters understand how to design their site in a way that is good for both users and Google, they intentionally keep a lot of the details of their algorithm secret to avoid having people game the system.

Their secrecy on details means that there is mystery around those details.  This leads to a lot of speculation about those secret details. Much of this speculation is, in my opinion, false.

The way I choose to think about SEO is that the only things I believe are things that Google has explicitly and unambiguously said, and things that have clear statistical data to support. For example, I made a change to the home page, traffic went up 50%, the change was statistically significant and I compared it against a control set.  

Google puts out a lot of good, useful information on their webmaster blog and youtube channel for webmasters.  Everything else anyone says — whether they be SEO “experts,” people I know, SEO companies, etc.– I disregard.  If someone tells you something about SEO, ask them for the quote from Google, and/or the data to support the statement.  If they can’t provide either, then don’t believe it.

Niche Media HQ: What are some ways that you see SEO strategies evolving in the future?

Ethan Smith: I think social is interesting.  Google has said that they consider social signals.  I have yet to see any compelling evidence that they consider these data much at all, but I expect that they will do so more in the future.

There are new types of search engines like facebook, pinterest, youtube that receive large amounts of search activity.  Because these just launched, the knowledge around optimizing for them is very limited. I expect that will evolve a lot over the coming years.
Niche Media HQ Bonus Question: What is your favorite guilty pleasure food?

Ethan Smith: …Caramel Napoleon.

Niche Media HQ: Ok, readers, here’s a recipe.  YUM.

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More about Ethan Smith: Ethan Smith is the Head of Product at Yummly.com, an online digital kitchen platform mapping the food genome and making life better, easier, and more fun for everyone who cooks. He leads SEO strategy, manages business intelligence and site design, and works on community outreach and social media.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

What Does Native Advertising Mean for Niche Publishers?



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Editor and Conference Speaker
Rob O’ Regan tells us about the essential nature of native advertising and what it means to niche magazine publishers.

We recently checked in with Editor Rob O’Regan of eMediaVitals so he could share with us some insights about the session he is leading at the Niche Digital Conference this fall–Native Advertising: Beyond Banners!

Native advertising is an increasingly popular countermeasure to the banner blindness that plagues so many websites – but what is it, really? Is it just a passing catch-phrase that will be become old news soon, like a George Clooney girlfriend?

Nope. It’s here to stay and niche publications have to figure out how best to find the right balance for their audience. 

Native advertising can take many forms, including sponsored editorial, pay-to-play blogging and microsites. Advertisers love the format because it ties them closer to the publisher’s brand; Publishers love the premium prices they can charge for native ad programs.

But there are plenty of risks as well – including the erosion of the church/state divide.  Rob shares his thoughts with us about how to walk the tightrope successfully. [Read more…]

Webinars Don’t Have to Suck: Lessons Learned from Our First Niche Webinar



The Grand Poobah, Carl Landau, co-hosting his first webinar!

The Grand Poobah, Carl Landau, co-hosting his first webinar!

We recently co-hosted with WebAttract our first-ever Niche webinar: “The Perfect Webinar – How Niche Publishers Can Make Serious Money, Build Audience, Inform, and Entertain (or, Why Webinars Don’t Have to Suck).”

Mike Agron from Webattract and Carl Landau from Niche Media taught our publishing audience why webinars rank as a top content marketing tactic, the role of webinars for niche publishers, how to produce and deliver successful webinars. We even discussed pricing, supercharging sponsors and ROI. (Okay, Mike really did all the heavy lifting.) You can view a recording of the webinar here.

So, how did it all go, and what were the takeaways for our next webinar?

First let’s check in with Carl, the total Webinar Rookie:

What did WE learn from holding our first Niche webinar?

“I was surprised by how many people registered for the webinar – over 350! We only sent out 2 email efforts promoting it. This goes to show that a focused webinar that promises practical information can really catch attention.

I’ve always heard the national benchmark is that only 30 – 40% of the registrants actually tune in to the live webinar. 52% of the registrants listened to our webinar live and 96% of those people were still listening in at the start of the closing Q&A period. Again, we tried to keep it lively, keep it useful, and keep it relevant so we wouldn’t lose people.

The polling questions were a great way to see if attendees are actually listening and learn what they are thinking—Over 50% of the attendees participated in the three polls. I think it also keeps them feeling engaged, not just sitting at a desk trying not to multitask. I was also astonished that the average listener stayed on for 52 minutes!

What would you do differently?

“The suggestions by attendees were spot-on and very helpful. It took too long to get into the meat of the presentation, about 11 minutes. That was mostly my fault. I did a 4-minute welcome that I would make 30 seconds next time. We also spent too much time on case studies – next time I would shorten the case studies a bit and offer more Q & A. We had dozens of live questions and we only got to 4 of them!

Also, there is much more production set up and testing than I ever imagined. I was just lucky to work with a true pro like Mike who walked me through the whole thing and did all the heavy lifting.”

Now let’s see what Mike, as a seasoned pro, took away from the Niche Webinar Experience:

Where there any unexpected surprises for you?

 “I was pleasantly surprised by the great turnout of niche publishers that both registered and attended, as it validated in my mind that as a “webinar guy”, I’m not alone in my notion that there’s a tremendous potential for this group to add webinars as part of their integrated marketing strategy.

I was somewhat surprised by the distribution of media types from B2B (42%) , B2C (22%), Combination of B2B and B2C (15%), as well as Associations (11%) and others (10%) that signed up for the event.  It tended to validate what Carl was saying about the importance of niche publications having a digital marketing strategy.

What are a couple of things niche publishers could do to improve upon their own webinars?

“ As I mentioned during my closing comments, take a good look at their industry and segments, and identify the top changes or market disruptions they and their audience are dealing with, and then look to their current or prospective advertisers, and see which of them have the “thought leadership.” And look at customers who have a great story to tell via a webinar about how they solved a vexing challenge that produced better outcomes or results. This applies to B2B, B2C and Association magazines.

Once this has been determined, begin to negotiate with the sponsor to set some goals, outcomes and success factors to produce a webinar and develop a work plan identifying all of the phases (acts) to cover the entire life cycle of what needs to be done before, during and after the webinar.

Then determine if they have the in-house resources, or do they want to outsource the entire production, or portions of it to produce, deliver and host a webinar that will meet or exceed their commercial outcomes as well as delight their audiences, and get to work.”

Do we plan to do more webinars in the future? With these kinds of results, we’d be crazy not to!

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More about Mike:  Mike Agron, WebAttract’s Webinar Demand Generation Expert, would be happy to talk to you. If you are interested in a complimentary consultation and to learn more about sponsored webinars, contact Mike at mike@webattract.com or 916-804-4703.

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To our delight, 23% of the webinar attendees requested more info about our upcoming Conference:

Niche Digital Conference in Nashville October 1 – October 2. It’s super targeted for niche publishers that want to generate more revenue. Don’t forget the BIG discount deadline is tomorrow, THURSDAY, July 18th.

Register here.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

Total Audience Marketing = Increased Revenue for Niche Magazine Publishers



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Graham Kilshaw of Item Media knows how to turnaround niche magazines with a Total Audience Marketing approach. Here are some of his insights.

Are your marketing programs steeped in tradition? Is it time to get out of the warm, comfy zone and learn new approaches to selling the new media? Graham Kilshaw, President of ITEM Media thinks so.

After a lackluster relaunch of Tea Magazine, Graham creatively came up with a way to “caffeinate” his new title by packaging and monetizing the rapidly growing online and social audiences. He called it Total Audience Marketing and introduced it with very interesting results!

Graham will be leading the session Bundle This! Total Audience Marketing with Holly Scott at the Niche Digital Conference in Nashville this fall. He kindly let us pick his super-creative brain about why niche publishers should be taking advantage of this new approach to marketing and sales… AND increase revenues at the same time.

Niche Media: Why is a  “Total Audience Marketing” approach important in the first place? [Read more…]