Mobile-First Web Design: Expert Advice from Roberta Muller



Responsive website design that allows your editorial content and ads to scale across different screen sizes? Check. A mobile-first strategy that responds to the demands of our ever-shifting media markets? Check. But what about better engagement, more market share and sustainable growth?

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SVP Roberta Muller shares her insights with us and busts some myths on mobile-first web design.

We interviewed expert Roberta Muller, SVP of Product Development for Northstar Media, for some practical advice for niche publishers on adopting a digital strategy for long-term success.

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How to Capture and Turbo-boost Your Audience’s Attention!



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Beehive Media’s Bill Shander tells us how to clear through the digital clutter to get to the important stuff!

In our info-glut digital universe, it can be overwhelming to determine the right content strategy, target audiences, and sub-niches to create and increase reader engagement all at the same time. We asked Bill Shander, founder of Beehive Media and a true innovator, for insight into the dizzying world of digital content and data.

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Savannah or Bust! Find New Digital Revenue Streams at the Niche Digital Conference!



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Find new digital revenue streams at the 2015 Niche Digital Conference! Plus, how can you not like Carl hamming it up with the iconic Savannah “Midnight in the Garden of Good & Evil” theme?

Let’s face it, our attendees for the Niche Digital Conference September 29th – 30th in Savannah, GA are a bunch of super-creatives in the niche media world. They think outside the box and they expect something new and different, every year. That  creativity and focus on digital revenue generation is reflected in our amazing (and growing) lineup of speakers and keynotes!

Andrew Davis – a true niche visionary – will show you how to hire and support an editorial team that will become your revenue rock stars. Benny DiCecca – who practically wrote the book on niche media company transformation and growth – will show you how to translate print into page views into dollars and expand your media company’s revenue-generating channels!

You’ll learn a ton from fellow attendees, too! Here are just some of the amazing digital revenue-generating ideas that came out of previous conferences: 15 Digital Revenue Ideas For Niche Magazine Publishers.

Plus, find the perfect mix of peer-to-peer learning and niche publishing experts with our hands-on revenue-generating workshops on the 28th! Learn to close bigger deals faster or create your ultimate B2B or B2C digital strategy.

This year we’ll be in the awesome city of Savannah, GA. We’ve never held an event there before, and we couldn’t be more excited! This is an amazing city with a fascinating history. We’ll be right in the heart of the historic district! So many iconic movies have been filmed here, too! That’s how we got our 2015 theme – Niche in the Garden of Web & Mobile! That statue looks kind of familiar… (Learn more about this iconic Savannah reference here!)

Why are we telling you all this now? Because the pre-program May Madness Discount Deadline is Thursday, May 28th–you can save up to $600! But don’t wait until the deadline–only a limited number of spaces are available at the May Madness price!

We hope we see you there this year. We limit attendance to create a quality, all-in experience for our attendees. Everyone gets a bunch of valuable takeaways, plus there’s the power bonus–everyone learns from each other. That’s the Niche Digital Conference way!

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Top Digital Marketing Trends for 2015



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Let’s peer into 2015 and see what’s coming next!

Niche publishers are always looking ahead. They have to be nimble and quick to best serve their niche. We recently came across a great example of this in a post by Lee Odden, CEO of TopRank Online Marketing.

He consulted with digital marketing’s top execs, industry thought-leaders and overall superheroes. You know, like the marketing execs at Google, Cisco and LinkedIn, plus media experts like Ann Handley and Jay Baer. (And he made them provide selfies with their predictions, which was fun.)

So what are the trends they see coming in 2015? Here’s a quick snapshot: [Read more…]

Ask the Expert: Web Revenue Strategies for Media Companies



All publishers want to generate more online revenue, right? You know you need to drive traffic and convert users while at the same time creating engaging content. But where do you start when you want to kick your web strategies (and revenues) into high gear?

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We asked Prime Publishing’s Stuart Hochwert about successful web revenue strategies for publishers.

We recently caught up with Stuart Hochwert of Prime Publishing. They are generating 100% of their revenue online. In just 5 years, this start-up has built 5.3 million subscribers and generates over 15 million page views of its content per week. We asked him about successful web revenue strategies and here’s what he had to say:

Niche Media HQ: What kinds of web revenue strategies have been successful for you and why?

Hochwert:

“Like most web sites, we offer banner ads. Direct sold brings us the highest CPM. After that, Google AdSense is what I recommend for everyone as a major revenue source for unsold inventory. That said, every industry has some banner networks that may do well for a specific vertical or niche, may be even better than Google AdSense. There are also hundreds of general networks out there. Some are worthy of testing and do well for us.  In addition, some of our sites have video and we sell pre-roll directly. This can be a very nice source of revenue. [Read more…]

Don’t Miss Out on the Niche Digital Conference Super Discount-A-Palooza!



NIM141 ND pub logo 2013Just a quick heads up that the Niche Digital Conference super early bird discount registration deadline is July 18th. That’s TODAY! Sign up and you can save a bundle!

This conference is super-targeted just for niche magazine publishers and ad sales people who want new online revenue!

Here’s just a few of the highlights:

20 Amazing Sessions: we’ll cover everything from niche tablet & mobile strategies, native advertising, paid content, and webinars to harnessing analytics data, integrated ad sales techniques, total audience marketing, conversion, and everything in between. You’ll walk away with brand new revenue streams!

Roll up your sleeves and dive in! Our Hands-On Revenue Workshops on September 30 will take you step by step through creating new revenue opportunities for YOUR niche magazine! Choose from Content Marketing Email Strategies, Video Revenue, and Camp Niche Ad Sales Training Unplugged.

Our fantastic Speaker lineup: We have visionaries and seasoned professionals from all walks of the niche publishing world. Our incredible 360° keynote speakers are Jay Baer and Aaron Kahlow – these guys have more ideas about the future of the niche media world than you would believe! Special bonus: All attendees will receive a copy of Jay’s new book Youtility: Why Smart Marketing is About Help, not Hype.

And don’t forget peer-to-peer learning with niche publishers just like you!!! Check out this list of 15 revenue-generating ideas shared by attendees last year.

So, will we see you in Nashville, or what?

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
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