Many niche publishers are running around in crazy circles trying to figure out a strategy to get their publication onto tablets and other mobile devices. Many of them make hasty decisions and sign up with the first service provider they find. Or they sit immobile, overwhelmed by creating a multi-device-friendly program. Can tablet subscription models drive revenue? Or is true tablet value in cross-platform advertising? In what formats do our readers really want our content? And will HTML 5 be the holy grail?
Only one thing is certain: NOBODY has this stuff totally figured out. But some niche publishers are blazing trails and inviting others to follow. In a highly interactive roundtable session at the upcoming Niche Digital Conference, Bill Thompson III, Editor and Co-Publisher of Bird Watcher’s Digest, will co-lead Tablet Truths: Headless Chicken Freakout Time.
Bill is an unapologetic futurist who dove into the digital realm and in this interview he shares with us what’s working, what’s not, and where their programs are headed next.
Niche Media HQ: As a publisher who has created successful multi-device-friendly platforms, what advice can you give other niche publishers out there about getting started? Anything you would have done differently?
BT3: You can do a lot yourself now. When we first started, no one was really doing it. We came into a mobile strategy earlier in the game—we would call digital publishing solutions providers and no one would call us back. (That non-response actually added to my paranoia that we had somehow missed the train.) [Read more…]