Business Accounts Now Available on Pinterest



We have previously discussed the benefits for having a Pinterest account for your niche magazine for consumer magazines. Now Pinterest is making this process even easier by introducing brand-new business accounts. This is a wonderful way to get your niche publication involved with Pinterest if you haven’t done so already.

Niche Media

Pinterest introduced new business accounts recently.

Instead of having to enter a first and last name, companies and businesses are now able to simply enter the name of their company and then verify their websites with a line of hidden code. After the code is verified, you will receive a verification badge on your Pinterest page, which is similar to the one Twitter offers.

If you already created a Pinterest account for your niche magazine, you also have the opportunity to convert it to a business account. In addition, Pinterest now offers widgets, which can be embedded into websites and showcase an assortment of pins to encourage readers to check the rest out.

There has never been a better time to rev up your niche magazine’s social media efforts to strengthen your online presence!

 

 

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Photo from Free Digital Photos

Use Your e-Newsletter to Improve SEO!



 

Check out these tips from Web Guru Ryan Dohrn on how to use your e-newsletter to improve SEO!

 

This post is part of our monthly Vitamin E(newsletter) – a newsletter all about e-newsletters. To read more from this month’s e-newsletter:

eDistribution: Email Deliverability Tips & Myths (Part 2)

AntioxiDesign: What Pintarest Can Teach Us About e-Newsletter Design

eContent: 10 Fresh Content Ideas to Perk Up Your e-Newsletter (Part 2)

Carl’s Capsules: Have You Filled Out Your Own Contact/Subscribe Form Lately?

e-News of the Month: Pregnancy Weekly

(r)e-Run of the Month: e-Newsletter Revenue Generation

eToon: Free Doughnuts

eTube: Use Your e-Newsletter to Boost SEO!

Find Your Digital Pricing Strategy!



By Ryan Dohrn, CEO, BrainSwellMedia.com & RyanDohrn.com

You’ve gone beyond only publishing a print magazine and now have e-newsletters, use social media, have a website and digital edition, and maybe even video and webinars related to your magazine. Great! Now, how do you price it all? The large number of products and variables in your marketplace can make pricing your digital assets tough.  Get a handle on your digital pricing by looking at these three key factors: competition, baseline pricing, and overall bundled price.

Understand your competition: The first step is to create a matrix or grid of your competitors’ multi-media offerings in comparison with yours. Some pricing has to do with market exclusivity and special opportunities that only you or they can provide.  So, be accurate and throw out items that are not year-long offerings. Without this comparative grid, you are guessing at best on pricing.

Calculate your baseline price:  In most cases, 25% of your most expensive magazine ad works as a rough baseline price. I have been a part of over 1,000 business evaluations on this exact topic, and in almost all cases the numbers mirror this 25% example.  Now, this does not mean that your banner ad sells for that figure, it just gives you a ballpark number to not go far below – basically, it is a starting point.  With social media, price those out at a CPM of $125.  For every 1,000 fans or followers you have, charge the advertiser $125 per inclusion.

Set your bundled price:  If you add all your multi-media products together, what type of discount can you give an advertiser for buying multiple products from you?  To take this one step further, do not discount print one penny.  (Can I get an “Amen!” out there?)  Find your bundled price by making a list of what you would charge the client for each digital item ala carte.  You should not show this list to the advertiser!  Work out how low can you go on the multi-media discount and still make a 30% margin or better on the digital products.

Now, circle back to step one.   Some pricing is based on playing the field and knowing what the current market will bear.  But, how does your pricing line up with that of the competition?  Unless your multi-media offer is clearly superior, market exclusive, or contains some wild unique feature, your pricing needs to be real and in line with the competition.  Plus, with your multi-media bundle discount you are priced lower than the competition and providing a better value and greater exposure to your client. Now get out there and start selling!

Ryan Dohrn is a digital revenue guru and co-teaches Niche Media’s Camp Niche Ad Sales Training.

Rich Media and Mobile Pave Peloton’s Road to Success



Peloton Magazine App Splash Screen

Peloton's app splash screen

Move Press raced across the finish line when Peloton magazine was named to min’s 2011 “Hottest Launches.”

This upscale road cycling title uses Texterity to produce a digital edition and mobile app. They distribute print in 17 countries, claim 75,000 unique website visitors a month, and enjoy 15,000 newsletter subscribers.

Peloton Digital attracts 150,000 qualified readers through partnerships with cycling organizations.

Teaming up with winners is strategic according to Peloton Publisher/Editorial Director Brad Roe and Consumer Marketing Director Cuyler Gibbons. That’s why they acquired a video company upon launch in 2010. Peloton uses video to promote upcoming features, expand editorial coverage, and sell to advertisers.

Their current inventory of 97 videos has garnered 350,000 website views and 4 million views across other channels.

According to Roe, the company is “anchored by a belief that people love magazines,” and Gibbons clarifies, “quality print is core.”  But they both agree that digital is “a gateway to conversion” and now, “advertisers are paying to brand with us.”

Texterity’s Peloton app  launched in October and by November had attracted more than 1,400 users, each participating in multiple sessions.

Any advice for niche publishers?  “Build rich media into your budget” – and enjoy the ride.

Texterity

Other articles in Niched Out – January 2012:

• Ad Sales Mania: Boost Ad Sales with a Unique Value Statement
• Custom Content Oz: Open New Revenue Steams with Custom Publishing

• Success Story of the Month: Texterity’s Help with Rich Media and Mobile Paves Peloton’s Road to Success

• Niche Notes

• Niched Out Magazine of the Month: Manure Manager
• Email Marketing Tip of the Month