The Holy Grail of Content: How to make it compelling!!


Your whole team can create compelling content for your readers. Patrick Burke tells us how.

Compelling Content—everyone wants it, right?

  • Editors want it: Engaging content that keeps current readers clamoring for more and at the same time can attract new readers.
  • Marketing wants it: You simply can’t market your niche products well if you don’t have messaging that stands out and prompts your audience to take action.
  • Advertisers want it: They want their ad content in your magazine to convert your readers into their customers.
  • Salespeople want it: When consulting with their advertising clients, salespeople can often help them develop content for successful ad strategies.
  • Readers must have it! Publish boring, self-serving, uninspired content and you’ll lose readers quickly.

[Read more…]