Is Your Niche Magazine Pinteresting Enough?



Diana Landau, Niche Content Wrangler  By Diana Landau, Niche Content Wrangler

  Sticky, viral and doesn’t go away. No, I am not talking about the latest new flu strain. Pinterest still continues to be one of the fastest-growing platforms in social media since its inception in 2009. Are you using it to your magazine’s full advantage? Have you ruled it out completely, as it is only effective for wedding, apron, knitting magazines, or other B2C’s? Guess again, publishers. Whether you are a Business-to-Customer (B2C), Business to Business (B2B), or an Association magazine, this applies to you. User rates continue to increase rapidly and they are spending an average of over 80+ minutes on some boards.  ID-10066060

That’s not only supremely sticky, it’s ROI. Why? Because if your magazine actively engages in Pinterest, you are putting out powerful visual images for your current readers, future readers, and advertisers to learn more about who and what you really are. It’s branding and it’s easy.

I stumbled upon this great free tutorial from Marketing Profs that really explains well the reasons why any business should take full advantage of Pinterest. It was published last year, but it’s still very relevant to what you need to know. (It’d be a quick read on the plane, tuck it in your carry-on.) Still not convinced that Pinterest is worth evaluating as a social media tool for your niche magazine? Check out these stats  from Forbes Magazine.

Pinterest’s user engagement does not decrease like Twitter. It’s highly viral, with 80% of pins being re-pins, according to Marketing Profs. Think about it: If your niche magazine is about software usage or scrap material or for accountants, you can pin an “Infographic of the week” or “Inspiration of the week” for your particular niche. You just need to use your imagination. How does your niche magazine effectively use Pinterest? Tell us on Facebook or Twitter.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
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– LinkedIn: Niche Media Network
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Image from freedigitalphotos.net

 

 

Buzzwords that Matter for Your Magazine’s Social Media Plan



Diana Landau, Niche Content WranglerBy Diana Landau, Niche Content Wrangler

Hello all you astute B2C, B2B and Association Niche Magazine Publishers! Today I would like to discuss the latest technological advancements of GetGlue and Viggle.  I’m kidding. That’s a discussion about the burgeoning Social TV medium for another post at another time. However, with our rapidly changing content marketing world there are new terms to be learned every single day. Sometimes more. To create your own buzz, you must know the buzzwords, grasshopper.

Some of you may know all of these words or terms below, use them frequently, are totally immersed in the concepts of each, plus you enjoy the side benefit of greatly impressing your colleagues or at least your mother.  ID-100124017But there are also some of us out there who are wide-eyed and learning, not afraid to say “What does that mean?” Also possibly sweating a bit that we don’t always know as much as we should.

Although there will be no Official Niche Magazine Pop Quiz later, here is a handy little glossary below for your education and/or amusement:

  • Break through the clutter:  All the web chatter out there. Break through it. You may need to attend the  Niche Magazine Conference in Tempe in February to learn the best ways to do this.
         
  • Data Miner:  Person within an organization who mines or sifts or surfs through data for patterns and trends, interesting new content and/or updated contact information. This activity should include interns, assistants, sales, marketing dept—wait, ALL the depts plus the Publisher/Editor-in-Chief.
         
  • Digital storytelling:  There are many kinds of online storytelling today–such as Visual (video), Data-driven (infographics), Audio (through podcasts) and more.
         
  • Going for the longer burn:  Similar to oft-used term “long tail”, but this refers to a PR strategy that keeps lighting the interest fire through an integrated multimedia plan that includes video, analog, print, blogs, etc.
         
  • Newsjacking:  It’s walking the fine ethical line of dovetailing on a current event. Sometimes you can use today’s news to piggyback and share some info about your magazine with your readers.  Here’s some good advice on how to do that right.
         
  • Noisy:  Constant content with no substance. For example, some could say that if our U.S. Congress has a blog, it is, um, noisy.
         
  • Snackable content:  Short little content pieces or visuals that give a little something tasty for the reader to munch on–works great for Business-to-Consumer magazines on Pinterest.
         
  • Supercreatives:  Those that excel in the brave new content marketing world. You network with them at Niche Magazine Conferences all the time.
         
  • Stumbler:  Someone who is actively engaged in Stumbleupon. Second definition is someone at a niche magazine that does not learn how to integrate their media plan.
       
  • Tactical Enthusiasm:  Jumping into all the media streams (blog, Youtube, Facebook, Twitter, Vimeo, Google Plus, Pinterest, etc.) without having overarching communication goals and strategy first. Not necessarily a good thing.
         
  • Vlogging: The concept of combining videos with blogging.

There are many more buzzwords out there we haven’t even touched on. Share some of your best buzzwords with us on Facebook or Twitter.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ