Niche Media Challenge: Staying Relevant and Profitable in a Digital World


Check out this podcast with the New Yorker’s David Remnick on how print magazines matter in the digital age.

Doesn’t really matter whether you are a giant media company or a small niche publisher, the advent of the digital explosion presents common challenges for all–most importantly how to stay relevant and profitable while expanding into the digital media space.

We listened in on this thought-provoking new podcast and thought we’d share. It’s an interview with New Yorker editor David Remnick, who makes the case for magazines in a Facebook era. The interview covers everything from moving successfully into the digital space, subscription prices (increasing), new advertising models, multi-platform engagement, editorial integrity, the return of print love, why media companies need to become more niched and more. [Read more…]