Tips for Increasing Content Productivity



We often discuss the importance of creating remarkable and memorable content. However, it is also important to be productive while doing so. If you have found that your productivity has been lagging when it comes to content marketing, you are in luck. We have rounded up some tips for increasing content productivity, take a peek:

Niche Media

Check out some tips for increasing content productivity.

  • Study the right examples: Sometimes you may find yourself staring at a blank screen trying to come up with a great piece of content. Instead of using valuable time to try and come up with something from scratch, study the right examples. Take a look at what you have done in the past and draw inspiration from that. This will save you valuable time and will have you well on your way to creating a great piece of content.
  • Choose the right tools: In addition to studying the right examples, it is also important to select the right tools. Be sure to check out some tools such as word processors, mind mapping software and mobile apps to help boost your content productivity.
  • Master the right habits: Part of increasing content productivity also includes getting the right habits down. You can do this by creating daily writing times for yourself, give yourself review sessions at the beginning of the day as well as the end of the day, and know when to stop.
Being productive when creating content marketing pieces is important for your niche publication. Be sure to ensure your magazine’s productivity in order to make things a little bit less stressful.

 

 

 

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Reasons to Include Podcasts in Content Marketing Strategies



Podcasts are a wonderful tool for developing audiences and gaining revenue. Giving your readers of your niche publication a new and different way to consume content is a great way for not only maintaining readers but growing new ones as well. Incorporating podcasts in your content marketing strategy is a fantastic idea if you are searching for new ways to boost revenue and readership as well. Take a look at a few reasons for adding podcasts to your content marketing strategy:

Niche Media

Take a look at a few reasons to incorporate podcasts into your content marketing strategy.

  • Guest content is easily generated:Using guest content is easy when you use a podcast. We know that sometimes roping in guest commentators can be difficult due to time restraints. However, when you use a podcast all your guests have to do is call in for a short period of time to speak about a certain topic. This will generate interest and excitement from your readers and can boost their interest in the podcasts.
  • Quick turnaround time: In addition to guest content being easy available, the turnaround time for podcasts is also a positive. There are few steps involved, which makes recording a podcast quick, easy and pretty much painless. Editing the podcast to make sure it sounds correct is also relatively easy to complete as well.
  • Podcasts can be transcribed: After you play a podcast, you can also transcribe into content for the web. You can put it into a quick blog post to boost SEO value or break it up into a series to give your audience yet another way to access the content.

Podcasts are quite the useful tool if you are looking for a way to spice up your content marketing strategy. Consider using podcasts to give your audience a different way to access your content.

 

 

Photo from Free Digital Photos

A Page Out of the Yearbook: Going Mobile



Taking your niche publication out of its traditional print format and into the mobile universe can be a daunting task. However, in order to keep up with the changing times it may be time to take your niche magazine to the next level. We know understanding how to get the process started can be confusing, and that’s why we’ve pulled a few tips from the Niche Yearbook to help you get a better understanding. Check out a few helpful hints for going mobile:

Niche Media

Check out a few items to consider before taking your publication mobile.

  • Observe others: One of the best ways to get a better understanding of how to take your niche publication into the mobile world is to observe the other niche magazines and their mobile products around you. You will get a better idea of what is working and what isn’t working. When viewing other magazine apps and mobile sites, take note that popularity isn’t as essential as much as a positive user experience.
  • Balance your goals with reader expectations: In addition, you will also have to decide whether you want an app or mobile site that is free for everyone, free for subscribers only or paid all together. In order to best meet your goals as well as the reader expectations, you will have to determine how you think your readers will react to a paid-only mobile app. If you think the reaction will be negative, consider making the app free and using advertisements to offset the costs.
  • Include a positive user experience: The mobile app for your magazine is nothing without great feedback from your audience. In order to ensure your audience is not only content with the app, but using it on a regular basis, it is best to get creative and come up with ways to keep users engaged. Instead of simply putting all the content in the magazine on a mobile app, consider various games or puzzles that could be incorporated as well so the user is getting an experience he or she could not get in the print product.
Creating a mobile presence for your niche publication is a great way to retain readers as well as generate interest from new ones. Giving your readers a new platform to connect with the magazine makes for wonderful revenue opportunities as well.

 

 

Photo from Free Digital Photos

Troubling Time for Magazines? We Don’t Think So!



It’s no secret that when it comes to magazines lately, the topic of conversation always seems to focus on the negative aspects. While many may think all magazines are having issues, we think the niche publications are doing just fine! Apparently, CBS Commentator Conor Knighton thinks so as well! We uncovered this great little video in which he discusses his menagerie of niche magazines and why he adores them. Sit back, relax and take a look at the positive side of things for a nice change:

Niche Media

 

Now that we’ve shared this video, we want to hear from you! Why do you think niche publications are doing so well? Leave us a comment and let us know!

Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media



 The Palm Beach Media Group success story is an ongoing one.

Their two monthly titles, Naples Illustrated and Palm Beach Illustrated share common schedules, and Publishers Press treats them as one combined issue. By printing their magazines as following forms and treating them as like products, they save valuable time on printing and binding.

On the distribution side their titles share trucks back to Florida for mail and bulk copies.  Terry Duffy, Director at Palm Beach Media Group shared, “keeping the two magazines on the same production schedule helps us to easily track logistics and deliveries. Other printers have offered similar manufacturing programs, but only Publishers Press has been able to deliver month after month for five years running.”

Publishers Press www.pubpress.com

Related Niched Out News – December 2011 posts:

Divide and Conquer: Email Marketing Segmentation!
Ad sales Mania: Niche Revenue Resolutions
Digital Oz: Make Usability Testing Part of Your Internet Strategy
Niched Out Magazine of the Month:Chief Executive
Success Story: With Publishers Press, It’s Always Sunny Service for Palm Beach Media