Naughty or Nice? A Publisher’s Guide to Breaking the Rules



picture-453

CEO and Publisher Rebecca Wesson Darwin shares her insights with us on breaking the rules.

With such a wonderfully provocative title, how could Garden & Gun not be a rule breaker? Rebecca Wesson Darwin, CEO and Publisher of Garden and Gun, is also rule-breaker in her own right who was the first female publisher of the New Yorker.  After holding senior roles at GQ, Fortune and Mirabella, Darwin found herself living in Charleston, SC, outside the bustling fray of the New York media world – mother of two and the wife of a preacher.

Instead of sipping tea on the porch, she filled a void in the marketplace by launching a lifestyle magazine like no other! Darwin launched a national magazine focused on Southern lifestyle, Garden & Gun has built its success on an alternative circulation strategy and an unapologetic love of lush paper, good writing, and world-class photography.  We asked her to share with us some of her secrets for publishing success: how to think big when you are starting small, how to use (or not use) research when launching, and tips on growing a successful niche.

Niche Media HQ: What 3 things niche publishers could do today to start growing their business? [Read more…]