You are trying to sell Sponsored, Paid, Native, Special Promotion–it’s all the same thing.
To add to the confusion, there are SO many kinds of paid content published now that it’s sometimes hard to know which ones will generate the most revenue for your advertising clients. So how do you determine the right paid content strategies to offer? And how do you then sell them on it?
The most important thing to keep in mind is that sponsored content sales success is all about execution and approach!
Here’s how you do it:
- Setup a clear path for execution.
- Help the advertiser understand the path to ROI.