Our Power of Niche news summary is so popular with our readers that Trump called and he’s launching The Power of Orange. Not really.
Here’s the latest and greatest in the actual news, for niche media:
Is there a niche magazine in the works?
From the Nashville Business Journal: Nashville’s “Camping with Dogs” finds early success in furry niche through digital first—what’s next?
Ad sales self-help
12 straight-forward steps from Ad Age’s David Berkowitz: “We can no longer afford to be blind to the tools used to get around us.” How to Solve Every Crisis in the Ad Industry: A 12-step Guide to Fixing Every Problem Plaguing Digital Advertising
Publisher goes niche to the max!
Online publisher gets more nichey and finds more revenue streams. From Digiday: Anatomy of a niche publisher
DIFR–Do it for Revenue
2015-16 trends in digital media, such as DIFM (“Do it for me”–as in people-powered services) for small-to-medium businesses. From Business2Community.com: How “Do It For Me” Digital Media Will Unlock the Potential of SMB Advertising
Be the change–Be niche!
From Stratechery: Digital publishing has had a profound impact on the publishing industry as a whole and Ben Thompson summarizes it best. Turns out being niche is an excellent business model in Popping the Publishing Bubble
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net