A Page Out of the Yearbook: Social Media Dollar & Cents

Sometimes understanding the correlation between social media and revenue can be difficult to grasp. We know that pinning down some real ROI on social media can not only be difficult, but frustrating as well. Have no fear because Niche Media is here! We’ve pulled a few tips from our Yearbook that will help you get the maximum benefit of social media as well as get a leg up on the competition. All you have to do is take notes:

Niche Media

Take a peek at a few ways to get the most out of social media!

  •  Use social media profiles to build and monetize audiences: Social media profiles make it so much easier for publishers to connect with audiences. It’s no secret readers are hesitant to fill out forms but are happy to fill out information on a social media profile. You can use this information to interact with your audiences as well as gain information about them.
  • Get creative: Making money solely off of social media is near impossible. Instead, get a little creative and come up with ways to utilize social media in a way that will drive revenue. A few examples are, hosting a sweepstakes on the company’s Facebook page, host a tweet-up, or design a scavenger hunt for FourSquare.
  • Generate new information: Instead of re-stating information your readers have already seen, it is best to come up with new information. You should also come up with a strong strategy for your social media efforts that will ensure revenue generation from the actions.
We told you a little bit more about getting the most out of social media, now we want to hear from you! How do you get the most out of your social media efforts? Leave us a comment and let us know!


Rich Media and Mobile Pave Peloton’s Road to Success

Peloton Magazine App Splash Screen

Peloton's app splash screen

Move Press raced across the finish line when Peloton magazine was named to min’s 2011 “Hottest Launches.”

This upscale road cycling title uses Texterity to produce a digital edition and mobile app. They distribute print in 17 countries, claim 75,000 unique website visitors a month, and enjoy 15,000 newsletter subscribers.

Peloton Digital attracts 150,000 qualified readers through partnerships with cycling organizations.

Teaming up with winners is strategic according to Peloton Publisher/Editorial Director Brad Roe and Consumer Marketing Director Cuyler Gibbons. That’s why they acquired a video company upon launch in 2010. Peloton uses video to promote upcoming features, expand editorial coverage, and sell to advertisers.

Their current inventory of 97 videos has garnered 350,000 website views and 4 million views across other channels.

According to Roe, the company is “anchored by a belief that people love magazines,” and Gibbons clarifies, “quality print is core.”  But they both agree that digital is “a gateway to conversion” and now, “advertisers are paying to brand with us.”

Texterity’s Peloton app  launched in October and by November had attracted more than 1,400 users, each participating in multiple sessions.

Any advice for niche publishers?  “Build rich media into your budget” – and enjoy the ride.


Other articles in Niched Out – January 2012:

• Ad Sales Mania: Boost Ad Sales with a Unique Value Statement
• Custom Content Oz: Open New Revenue Steams with Custom Publishing

• Success Story of the Month: Texterity’s Help with Rich Media and Mobile Paves Peloton’s Road to Success

• Niche Notes

• Niched Out Magazine of the Month: Manure Manager
• Email Marketing Tip of the Month