The Brave New World of Lead Gen: Or How to Give Advertisers the ROI They Want!



Yes, it’s a brave new publishing world and you can still measure ROI. Your advertisers are looking for more now than just a list of ad placements on a rate card. They want ROI from your magazine’s leads!

The secret to success is selling targeted audience segments within your ad spaces.

[Read more…]

5 Must-Read Posts on Digital Media



We’re picking up speed to the Niche Digital Conference in Savannah, Sept. 28th-30th. So what’s top of mind for super-creatives in the digital media space? Here’s a quick, one-stop read of some of the best posts from our expert speakers to help you stay on track:

picture-66

 

Keynote Andrew Davis Flips Revenue Model
Your Editors Can Be Your Next Revenue Rockstars!

[Read more…]