It can be kinda nerve-wracking that first time you contact a brand new magazine ad sales prospect, especially if they don’t know much about you or your niche publication. You know what you want to achieve. You are homed in your goal, at least in front of the mirror. Now it’s time to make actual contact…that’s the hard part.
The last thing you want to do is make a poor first impression. So what should you avoid doing to get it right?
Here’s my short list of 5 DON’TS when contacting new prospects for the first time:
- Don’t lead off by going on and on about your magazine or site. Your prospect does NOT want to hear all about how wonderful you and your product are. This is the time to ask questions and listen to the answers.