SEO Strategies and Resources for Niche Media Companies



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Learn more about how to get the most out your website links with Ethan’s list of great resources.

Web Wiz Ethan Smith of Yummly was a very popular speaker at our recent Niche Digital Conference in Nashville. Here are some handy highlights from his presentation, SEO Gangnam Style.

Ethan wowed the crowd with his simple, straight forward answers on questions from the audience about……links:

1. How do I place internal links on my website?

The most important thing to remember: Links on your pages help Google find all your pages. You can use related posts, link within a post to related posts, related categories, breadcrumbs and tags.

 2. How do I place external links on my website?

The more people link to you, the higher your pages appear in Google search, the more traffic you get. Link building means getting other websites to link to your website.

Some Google link building strategies can even include friends and family, your network, other websites you know. Avoid bad link building strategies: Link widgets, link directories, paying people for links.

Ethan also kindly gave us a list of great resources to learn even more and get the most out of your website’s link strategy. Do you even have a link strategy for your website? Think about it.

Ethan Smith’s List of Great Resources:

Matt Cutts Blog

Google Webmaster Blog

Search Engine Land

SEOMoz

Google Webmaster Help

Google Trends

Google Adwords Keyword Planner

Bing Keyword Research

Alexa

Google link schemes guideline

Web Developer’s SEO Cheat Sheet 2.0

SEO Moz tools

Google Webmaster Tools

Cool list, huh? Your welcome!

If you want to see all of Ethan’s presentation slides from the conference, here you go:

NDC 2013 – SEO Gangnam Style

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Diana Landau, Niche Content WranglerAbout this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

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SEO Gangnam Style: How to Grow Web Revenues



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Web publishing wizard Ethan Smith of Yummly will be speaking at the upcoming Niche Digital Conference this fall. Here are some of his insights.

Want to grow web revenues? Of course you do. But how do you do it?

First you need to focus on growing your Web traffic. The right Search Engine Optimization (SEO) strategy is the most effective way to grow sustainable traffic.

Web publishing wizard Ethan Smith will take advanced and beginner publishers behind the SEO curtain and reveal the secrets of solid SEO at the upcoming Niche Digital Conference in Nashville this fall.  He is going to teach simple and effective ways to boost your site traffic in the short term (the next 60 days), mid-term (180 days) and ongoing.

With the right strategy, SEO isn’t that hard after all. No theory! Ethan gives us real world advice in the Session: SEO Gangnam Style

We recently interviewed Ethan to share with us what is working now:

Niche Media HQ: What are some steps that niche publishers can take to begin to grow their web traffic and revenues in the next 60 days?

Ethan Smith: Here are 3 great ways:

1) Clean up your best practices–title tags, h1’s, setup webmaster account, etc.

2)    Improve your internal linking by how your pages point to each other and connect. It must be very easy for search engines to find your site.

3)   Reach out to your friends and network to get them to link to your site.

Niche Media HQ: Can you give us two real world examples of how these steps increased web traffic and ROI?

Ethan Smith: I worked with a design firm who changed just the title tag to include the phrase “design firm” on their homepage, and their traffic went up by over 30%.

We fixed our internal link structure at Wize.com, and our traffic more than doubled because a lot of the pages that weren’t getting crawled by Google got crawled.  When we changed our links, they got crawled, and thus we got traffic.

Niche Media HQ: Why do you think SEO seems so mysterious? Can you de-bunk some of the myths for publishers?

Ethan Smith: Google wants to return the best results to users.  They use algorithms to do this.  No algorithm is perfect, and people have an incentive to do whatever they can to get their pages to rank including gaming the algorithm to get their lower quality pages to rank.  Most people won’t intentionally do this, but many will because there’s a huge incentive to do so.  So, while Google tries to help webmasters understand how to design their site in a way that is good for both users and Google, they intentionally keep a lot of the details of their algorithm secret to avoid having people game the system.

Their secrecy on details means that there is mystery around those details.  This leads to a lot of speculation about those secret details. Much of this speculation is, in my opinion, false.

The way I choose to think about SEO is that the only things I believe are things that Google has explicitly and unambiguously said, and things that have clear statistical data to support. For example, I made a change to the home page, traffic went up 50%, the change was statistically significant and I compared it against a control set.  

Google puts out a lot of good, useful information on their webmaster blog and youtube channel for webmasters.  Everything else anyone says — whether they be SEO “experts,” people I know, SEO companies, etc.– I disregard.  If someone tells you something about SEO, ask them for the quote from Google, and/or the data to support the statement.  If they can’t provide either, then don’t believe it.

Niche Media HQ: What are some ways that you see SEO strategies evolving in the future?

Ethan Smith: I think social is interesting.  Google has said that they consider social signals.  I have yet to see any compelling evidence that they consider these data much at all, but I expect that they will do so more in the future.

There are new types of search engines like facebook, pinterest, youtube that receive large amounts of search activity.  Because these just launched, the knowledge around optimizing for them is very limited. I expect that will evolve a lot over the coming years.
Niche Media HQ Bonus Question: What is your favorite guilty pleasure food?

Ethan Smith: …Caramel Napoleon.

Niche Media HQ: Ok, readers, here’s a recipe.  YUM.

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More about Ethan Smith: Ethan Smith is the Head of Product at Yummly.com, an online digital kitchen platform mapping the food genome and making life better, easier, and more fun for everyone who cooks. He leads SEO strategy, manages business intelligence and site design, and works on community outreach and social media.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

3 Questions to Ask when Trying to Boost Google SEO for Your Magazine



It’s important to have solid SEO rankings for your niche magazine. However, we understand that taking steps to boost your publication’s Google SEO rankings can be a bit confusing. That’s why we have put together 3 key questions to ask yourself when trying to do so. Have a look:

Niche Media

Check out a few tips for boosting Google SEO rankings.

  • Is this page relevant to me? One of the first questions to ask yourself when trying to boost Google SEO rankings is whether or not your niche magazine’s page is relevant. Decide which keywords and phrases you want to associate with it so that when people search them on Google, your page is coming up.
  • Is the site credible? You should also make sure that the website for your niche magazine is credible. In order to do this, try having other industry-related websites link to you so that readers feel as though your content is credible and knowledgeable.
  • Is the information understandable? It is also important to ensure that the information on the website is understandable. All tags and captions should be visible in order to make the experience for the reader that much easier.
Google SEO rankings are crucial to your niche publication and you should be trying to boost them for more success.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

Use Your e-Newsletter to Improve SEO!



 

Check out these tips from Web Guru Ryan Dohrn on how to use your e-newsletter to improve SEO!

 

This post is part of our monthly Vitamin E(newsletter) – a newsletter all about e-newsletters. To read more from this month’s e-newsletter:

eDistribution: Email Deliverability Tips & Myths (Part 2)

AntioxiDesign: What Pintarest Can Teach Us About e-Newsletter Design

eContent: 10 Fresh Content Ideas to Perk Up Your e-Newsletter (Part 2)

Carl’s Capsules: Have You Filled Out Your Own Contact/Subscribe Form Lately?

e-News of the Month: Pregnancy Weekly

(r)e-Run of the Month: e-Newsletter Revenue Generation

eToon: Free Doughnuts

eTube: Use Your e-Newsletter to Boost SEO!