Web Wiz Ethan Smith of Yummly was a very popular speaker at our recent Niche Digital Conference in Nashville. Here are some handy highlights from his presentation, SEO Gangnam Style.
Ethan wowed the crowd with his simple, straight forward answers on questions from the audience about……links:
1. How do I place internal links on my website?
The most important thing to remember: Links on your pages help Google find all your pages. You can use related posts, link within a post to related posts, related categories, breadcrumbs and tags.
2. How do I place external links on my website?
The more people link to you, the higher your pages appear in Google search, the more traffic you get. Link building means getting other websites to link to your website.
Some Google link building strategies can even include friends and family, your network, other websites you know. Avoid bad link building strategies: Link widgets, link directories, paying people for links.
Ethan also kindly gave us a list of great resources to learn even more and get the most out of your website’s link strategy. Do you even have a link strategy for your website? Think about it.
Ethan Smith’s List of Great Resources:
Cool list, huh? Your welcome!
If you want to see all of Ethan’s presentation slides from the conference, here you go:
About this blogger: Diana Landau is Content Wrangler of Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast who sometimes gets carried away.
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