SEO Gangnam Style: How to Grow Web Revenues



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Web publishing wizard Ethan Smith of Yummly will be speaking at the upcoming Niche Digital Conference this fall. Here are some of his insights.

Want to grow web revenues? Of course you do. But how do you do it?

First you need to focus on growing your Web traffic. The right Search Engine Optimization (SEO) strategy is the most effective way to grow sustainable traffic.

Web publishing wizard Ethan Smith will take advanced and beginner publishers behind the SEO curtain and reveal the secrets of solid SEO at the upcoming Niche Digital Conference in Nashville this fall.  He is going to teach simple and effective ways to boost your site traffic in the short term (the next 60 days), mid-term (180 days) and ongoing.

With the right strategy, SEO isn’t that hard after all. No theory! Ethan gives us real world advice in the Session: SEO Gangnam Style

We recently interviewed Ethan to share with us what is working now:

Niche Media HQ: What are some steps that niche publishers can take to begin to grow their web traffic and revenues in the next 60 days?

Ethan Smith: Here are 3 great ways:

1) Clean up your best practices–title tags, h1’s, setup webmaster account, etc.

2)    Improve your internal linking by how your pages point to each other and connect. It must be very easy for search engines to find your site.

3)   Reach out to your friends and network to get them to link to your site.

Niche Media HQ: Can you give us two real world examples of how these steps increased web traffic and ROI?

Ethan Smith: I worked with a design firm who changed just the title tag to include the phrase “design firm” on their homepage, and their traffic went up by over 30%.

We fixed our internal link structure at Wize.com, and our traffic more than doubled because a lot of the pages that weren’t getting crawled by Google got crawled.  When we changed our links, they got crawled, and thus we got traffic.

Niche Media HQ: Why do you think SEO seems so mysterious? Can you de-bunk some of the myths for publishers?

Ethan Smith: Google wants to return the best results to users.  They use algorithms to do this.  No algorithm is perfect, and people have an incentive to do whatever they can to get their pages to rank including gaming the algorithm to get their lower quality pages to rank.  Most people won’t intentionally do this, but many will because there’s a huge incentive to do so.  So, while Google tries to help webmasters understand how to design their site in a way that is good for both users and Google, they intentionally keep a lot of the details of their algorithm secret to avoid having people game the system.

Their secrecy on details means that there is mystery around those details.  This leads to a lot of speculation about those secret details. Much of this speculation is, in my opinion, false.

The way I choose to think about SEO is that the only things I believe are things that Google has explicitly and unambiguously said, and things that have clear statistical data to support. For example, I made a change to the home page, traffic went up 50%, the change was statistically significant and I compared it against a control set.  

Google puts out a lot of good, useful information on their webmaster blog and youtube channel for webmasters.  Everything else anyone says — whether they be SEO “experts,” people I know, SEO companies, etc.– I disregard.  If someone tells you something about SEO, ask them for the quote from Google, and/or the data to support the statement.  If they can’t provide either, then don’t believe it.

Niche Media HQ: What are some ways that you see SEO strategies evolving in the future?

Ethan Smith: I think social is interesting.  Google has said that they consider social signals.  I have yet to see any compelling evidence that they consider these data much at all, but I expect that they will do so more in the future.

There are new types of search engines like facebook, pinterest, youtube that receive large amounts of search activity.  Because these just launched, the knowledge around optimizing for them is very limited. I expect that will evolve a lot over the coming years.
Niche Media HQ Bonus Question: What is your favorite guilty pleasure food?

Ethan Smith: …Caramel Napoleon.

Niche Media HQ: Ok, readers, here’s a recipe.  YUM.

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More about Ethan Smith: Ethan Smith is the Head of Product at Yummly.com, an online digital kitchen platform mapping the food genome and making life better, easier, and more fun for everyone who cooks. He leads SEO strategy, manages business intelligence and site design, and works on community outreach and social media.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

Ad Sales Pros – Give Prospects a Reason to Talk to You!!!



Carl LandauBy Carl Landau, Niche Media’s Grand Poobah Carl Landau, Super Nicheman!

All  ad sales people know it – the number one reason prospects don’t want to talk to you is because you want to talk about the dreaded “advertising word”. Don’t be so transparent. Anyone can try to sell advertising, but the great ad sales people have ideas that can really help their prospects.

Running an effective traditional advertising program is important, but what clients really want – and what makes you stand out as a resource – are creative ideas that can help them accomplish their marketing goals within their budget. This is particularly true of your small- and medium-sized clients that just don’t have a lot of marketing expertise.

If you get this right you will never get the cold shoulder from prospects again. Here are 5 key areas where you can really help your prospects  or offer creative solutions.

1. Driving web traffic: You need to become an expert in search engine optimization. At the very least know the SEO basics. So many prospects really need help with this, and it is an easy way to become a resource.

2. Social Media: Offer to run a short post on Facebook or Twitter about a product of theirs that your audience would be interested in to get the prospect interested in social media advertising.

3. Surveys & Research: Find out what your prospect wants to learn about your audience and run a short, 3-question survey to a part of your list.

4. Contests: Develop a contest for your client using your magazine and website as the launching pad (this is part of an ad program they will be buying).

5. Lead Generation: Help them develop a lead program using unique web landing pages and unique 800 numbers.

These are just a few ideas. Literally there are hundreds of creative ideas you can use. By becoming your prospects’ marketing guru you will gain their trust. They will want to take your phone calls and buy bigger advertising and sponsorship packages. It all starts by selling them a few ideas.

Have some great ideas to share? Tell us on Facebook or Twitter!

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network
– YouTube: NicheMediaHQ

3 Questions to Ask when Trying to Boost Google SEO for Your Magazine



It’s important to have solid SEO rankings for your niche magazine. However, we understand that taking steps to boost your publication’s Google SEO rankings can be a bit confusing. That’s why we have put together 3 key questions to ask yourself when trying to do so. Have a look:

Niche Media

Check out a few tips for boosting Google SEO rankings.

  • Is this page relevant to me? One of the first questions to ask yourself when trying to boost Google SEO rankings is whether or not your niche magazine’s page is relevant. Decide which keywords and phrases you want to associate with it so that when people search them on Google, your page is coming up.
  • Is the site credible? You should also make sure that the website for your niche magazine is credible. In order to do this, try having other industry-related websites link to you so that readers feel as though your content is credible and knowledgeable.
  • Is the information understandable? It is also important to ensure that the information on the website is understandable. All tags and captions should be visible in order to make the experience for the reader that much easier.
Google SEO rankings are crucial to your niche publication and you should be trying to boost them for more success.

 

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!

– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Inc & Niche Media Network
– YouTube: NicheMediaHQ

 

Photo from Free Digital Photos

Use Your e-Newsletter to Improve SEO!



 

Check out these tips from Web Guru Ryan Dohrn on how to use your e-newsletter to improve SEO!

 

This post is part of our monthly Vitamin E(newsletter) – a newsletter all about e-newsletters. To read more from this month’s e-newsletter:

eDistribution: Email Deliverability Tips & Myths (Part 2)

AntioxiDesign: What Pintarest Can Teach Us About e-Newsletter Design

eContent: 10 Fresh Content Ideas to Perk Up Your e-Newsletter (Part 2)

Carl’s Capsules: Have You Filled Out Your Own Contact/Subscribe Form Lately?

e-News of the Month: Pregnancy Weekly

(r)e-Run of the Month: e-Newsletter Revenue Generation

eToon: Free Doughnuts

eTube: Use Your e-Newsletter to Boost SEO!